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The Power Of History – The History Of Power. Volume 7. Issue 5. № 31. 2021

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Content

 
PHILOLOGICAL SCIENCES
  
Bakhareva D.M., Nagornova E.V. Linguistic and cultural peculiarities of the concept of ‘Deception’ in English phraseology
484
Runskaya D.S., Stanchuliak T.G. Communication strategies used in information blocks of marketing platforms as a means of promoting goods and services
496
Rabadji V.V., Nikashina N.V. Verbal explication of non-verbal emotional reactions of the characters of fiction
506
 
THE WORLD HISTORY
  
Ryabova E.L., Ternovaya L.O. Geopolitical adventure: the price of a foreign policy miscalculation in history
 515
Zhurkina A.A. Problems of studying the events of June 17, 1953 in the GDR. Historiographic analysis
 525
Kalabekova S.V., Gochiyaev A.A. The phenomenon of historical memory
 538
 
NATIONAL HISTORY
  
Cherkasov A.V., Tarasenko A.V. Preliminary archaeological study of the stone age Crimea: to the historiography of the question
550
Rogatko S.A. Cooperation in cattle breeding and meat processing at the beginning of the XXth century in Russia
567
Rybak I.V., Galyas I.A. The processes of Atheization of the consciousness of the Crimean population on the eve of the Great Patriotic War
576
Ostrovkin D.L., Konovalov O.O. The system of healthcare institutions in the years of the great patriotic war (on the example of the Ural region)
584
 
ETHNOGRAPHY, ETHNOLOGY AND ANTHROPOLOGY
  
Dzutsev H.V. The image of the main female character of “Nartiada” Shatana, as an example of wisdom
593
Ternovaya L.O. Nicknames of statesmen and public figures: indicators of the political climate
597
Yanchev D.V. Ethno-evolutionary processes among the Amur peoples (on the example of the Negidal ethnos)
607
 
Abstracts
 
620
Authors
625

 

 

Abstracts
Bakhareva D.M.
Nagornova E.V.
Linguistic and cultural peculiarities of the concept of 'Deception' in English phraseology
The article reflects the results of the research which aimed at studying and describing the concept of 'Deception' and its structure as a direct part of linguistic and national views of the world and at investigating the ways of its representation by English phraseological units. The investigation of the concept is based on identifying thematic components, each of which breaks down into semas. The linguistic transformation of each sema is analysed on the material from English phraseological dictionaries.
Key words: conceptual domain, phraseological unit, language view of the world, sema, correlation.
 
Runskaya D.S.
Stanchuliak T.G.
Communication strategies used in information blocks of marketing platforms as a means of promoting goods and services
This article is devoted to the analysis of communicative-pragmatic strategies used by copywriters through lexical means of expressiveness on electronic marketing platforms. The selection of relevant strategies is carried out through the appropriate classification of pragmatic strategies as part of marketing linguistics. In turn, the choice of the necessary lexical means of expressiveness is made depending on the pragmatic purpose of the message. The article presents the results of key strategies comparison and tactics for their implementation.
Key words: communication strategies, communication tactics, pragmatic strategies, marketing strategies, marketing linguistics, promotional text, communication channel, lexical expressive means.
 
Rabadji V.V.
Nikashina N.V.
Verbal explication of non-verbal emotional reactions of the characters of fiction
The article reflects the results of research which was aimed at identification and structural analysis of linguistic means of describing non-verbally pronounced emotional states of characters of fiction books. The study of the authors’ methods of creating and describing emotional images was based on such methodological foundations as discursive, comparable and interpretative analysis of fiction, as well as on the synthetic and inductive methods of cognition. Emotional reactions and experiences are an integral part of the surrounding reality, they form an inductive pragmatic sphere, which is reflected in the emotional linguistic means of their description. In the analytical part of the research we carried out an interpretational analysis of the language means of describing the emotional state of characters of fiction in non-verbal communication.
Key words: non-verbal communication, emotions, communicative act, emotional reactions, author’s intention, linguistic means, artistic images, expressiveness.
 
Ryabova E.L.
Ternovaya L.O.
Geopolitical adventure: the price of a foreign policy miscalculation in history
History can be presented in different ways. However, no matter what model of presentation of the course of events of the past, which led precisely to this image of the present, the historian chooses, he cannot but assess the most important geopolitical decisions, which in many ways turned the course of history. Unfortunately, the choice was not always distinguished by thoughtfulness and calculation of possible consequences. Often statesmen, making foreign policy decisions, proceeded from overestimating their own strengths and underestimating the strength of their rival. These actions can be classified as geopolitical adventures, of which there are many in history.
Key words: history, international relations, geopolitics, war, statesman, strategy, adventure.
 
Zhurkina A.A.
Problems of studying the events of June 17, 1953 in the GDR. Historiographic analysis
The article is devoted to the historiographic analysis of the events that took place on June 17, 1953 in the GDR. An analysis of Russian and foreign historiography is given, on the basis of which the main discrepancies between the authors are revealed. The problems of studying this topic are analyzed, topics on which no consensus has been reached among researchers are identified. The study of topics requiring further study in historical science is given. The phenomenon of the events of June 17, 1953 as a protest phenomenon is considered, the versatility and pluralism of opinions regarding a certain event is shown, in this case, the massive anti-government demonstrations in the GDR in June 1953. The author reveals the pluralism of opinions, different approaches to assessments and methods, which lead to a situation where, with a sufficiently solid narrative, there is no “agreement” on numerous issues and designations. The importance of this event for the further development of internal political processes, international relations and the growing discontent with the authorities of the GDR is analyzed. It also shows the importance of the principle of objectivity in historical research, according to which each phenomenon must be studied in its contradictoriness and versatility, considering from different angles at the same time.
Key words: events of June 17, 1953, international relations, the GDR, anti-government protests, historiographic analysis.
 
Kalabekova S.V.
Gochiyaev A.A.
The phenomenon of historical memory
This article attempts to make a theoretical understanding of historical memory, which originates from the components of national identity, in which the historical experience of the genesis and existence of the ethnic is recorded and handed over to the descendants. The author identifies a number of features of historical memory, shows the impact of many factors that lead to the re-evaluation of values – social, cultural, and ideological. In the theory and practice of national relations, this problem is extremely important both in theoretical and cognitive terms and in practical terms: it allows us to show to what extent national identity, historical memory, changes the state and forms of ethno-national existence, affects the way of life of people of different ethnosocial affiliation.
During periods of sharp structural shifts, steep breaks of established traditional stereotypes and socio-spiritual orientations, the factor of ethno-social self-identification, which allows an individual to adapt to the conditions of a rapidly changing socio-psychological environment, becomes particularly important for modern Russia.
The prospects for the development of national consciousness of national-ethnic communities living in modern Russian society, and the use of foreign experience of national problems in relation to multi-ethnic communities remain white spots in the problems of national identity. Therefore, in the context of the ethnocultural revival of peoples and their increased interest in the national origins of their existence, the need to study changes in national identity that affect modern ethnopolitical and ethno-cultural processes is of particular importance. One of the forms of manifestation of national identity is the historical consciousness. Due to a certain stability and even conservatism of national consciousness, the historical memory of peoples is very strong and preserves the grievances inflicted on it, which in many ways complicate the solution of difficult problems of national life. The author tries to supplement the understanding of the phenomenon of historical memory and its role in the development of national identity.
The research methodology was based on the ontological principles of dialectics, which allowed us to present the problem as an interconnected and unified whole.
Key words: historical memory, self-consciousness, ethnos, people ethnosociogenesis, self-identity, historical consciousness.
 
Cherkasov A.V.
Tarasenko A.V.
Preliminary archaeological study of the stone age Crimea: to the historiography of the question
The article deals with the historiography of the formation of archeology of the Crimea as a component of scientific knowledge of Russia in the last quarter of the XIX century. It is emphasized that an important role in this process was played by socio-economic factors, activated after the reforms of the 1860s and scientific and organizational, in particular, getting archaeological sites in the sphere of attention of the most educated part of the public (K.S. Merezhkovsky, A.S. Uvarov). At this time, a network of local organizations and statistical committees for the study of the region was created (the Central place in the context of the subject of the article was occupied by the Tauric scientific archive Commission, formed in 1887). In 1899, the natural history Museum of the Tauric Provincial Zemstvo was opened, local history museums were established in other cities of the Tauric province. Gradually around these centers formed a group of researchers and lovers of antiquity. At the same time, the primitive archeology of the Crimea, being mainly on the periphery of scientific research, developed in the Crimea by the efforts of individual ascetics from science (a vivid example, K.S. Merezhkovsky).
General scientific prerequisite for the development of primitive archeology was also its theoretical rearmament, closely related to the formation of views in the field of natural science about the natural development, based on the methodology of evolutionism. Crimean researchers of the stone age, adhering to this methodology, focused on the idea of autochthonous, long-term, successive development of cultures, considered the basis of progress improvement of equipment and tools. Developing evolutionist ideas, scientists formulated the main objectives of archaeological knowledge in order to: rise to the level of creating a comprehensive doctrine of the evolution of primitive societies, their development and decline, their formation and transformation. At the same time, in the philosophical and historical context, the authors not only described and classified archaeological monuments and artifacts, but also sought to analyze them, aging their own system of views on the change of eras, cultures and individual stages, and in General on the prehistoric past of mankind.
However, in the last third of the XIX century in the development of history and historiography of the stone age of the Crimea in a practical sense manifested in the quantitative accumulation of archaeological sources for all periods of primitive archeology. Opened the first Paleolithic site (Volchiy grot, Kaczynski naves, Suren I, Kabazi), proved the antiquity of human existence on the Peninsula, discovered the first anthropological remains of the primitive age in the Crimea (Kaczynski naves), created the first generic classification of the instruments of the epoch of stone and the collection of archaeological collections (K.S. Merezhkovsky, and later A.S. Moiseev, N.N. Klepinin, N.A. Dubrovsky, N.G. Golovkinsky, D.I. Shcherbakov). At the same time, there was a certain lack of system in the study of archaeological monuments: by the beginning of the second decade of the twentieth century in the Crimean primitive archeology the process of classification of complexes of artifacts was not completed, typological rows of things in a relatively chronological sequence were not created, respectively, archaeological cultures were not allocated. In addition, there was no clear system of training of local specialists-archaeologists on primitive problems.
Key words: historiography, history of science and scientific direction, the stone age of the Crimea, prehistoric archaeology, prehistoric monument, a scientist's scientist.
 
Rogatko S.A.
Cooperation in cattle breeding and meat processing at the beginning of the XXth century in Russia
This article is devoted to analysis of the cooperative movement development in cattle breeding and meat processing in Russia at the beginning of the XXth century. The main forms and methods of the cooperative cattle breeding main directions, marketing of all types of livestock, primary meat processing are given a throughout investigation. The degree of interaction of peasant cattle-breeding farms with consumer urban cooperatives, the place of meat processing in consumer cooperation on the basis of new achievements in the field of cutting meat carcasses and classifying meat by categories are shown. Quantitative analysis of meat processing enterprises in consumer cooperation in Russia is given.
Key words: cooperative cattle breeding, livestock marketing, meat traders, meat processing, cooperative slaughterhouses, classification of meat carcasses by grade, consumer cooperation.
 
Rybak I.V.
Galyas I.A.
The processes of Atheization of the consciousness of the Crimean population on the eve of the Great Patriotic War
The article substantiates the role of external and internal factors in the processes of atheization of the population of the Soviet Crimea on the eve of the Great Patriotic War; identifies the main results of fundamental changes in the spiritual sphere of the peoples of the Crimea in the 30-40s, due to the objective historical need for the formation of new value orientations in the masses with the prevailing idea of patriotism and unity of people based on mutual trust in the authorities.
Key words: atheism, Soviet power, politics, spiritual sphere, Crimea, Great Patriotic War.
 
Ostrovkin D.L.
Konovalov O.O.
The system of healthcare institutions in the years of the great patriotic war (on the example of the Ural region)
The article examines the system of organization of civil health care, including industrial workers, during the Great Patriotic War. The authors analyzed the changes in the regulatory framework of the healthcare sector in this period. Researchers have given the characteristics and subordination of the bodies of medical treatment of the population on the example of the Urals. It is concluded that, in general, the existing health care system has shown itself to be effective and well thought out, and was able to provide flexible management in wartime conditions.
Key words: health care, the Urals, the Great Patriotic War, medicine, management system.
 
Dzutsev H.V.
The image of the main female character of "Nartiada" Shatana, as an example of wisdom
This article is written on the materials of the Ossetian Nart epic and is dedicated to the main character - Shatana. To this day, the epic has a cultural and emotional impact on the carriers of this genre, the Ossetians. The heroes of famous folk tales are directly related to our contemporaries, to their moral and ethical values.
Key words: Nart epic, wisdom, Uruzmag, mother of Nart society, Nart world, educator of the younger, counselor, heavenly mirror, Dzerassa, Donbettyr.
 
Yanchev D.V.
Ethno-evolutionary processes among the Amur peoples (on the example of the Negidal ethnos)
The article briefly discusses the ethno-evolutionary processes of the Negidal ethnos inhabiting the territories of the Lower Amur. The characteristic of cultural and commercial traditions is given. The performed semantic analysis of specific terms contributed to the discovery of ethnocultural ties of Negidal with such peoples as: Ulchi, Orochi, Nanai, Udege. Chronologically, the study covers the historical period of the late XIX-early XX century.
Key words: Negidal ethnos, small peoples, economic crafts, Tungus-Manchus, interethnic integration, ethno-evolutionary process.
 
 
 
Authors
Bakhareva D.M., Master of Linguistics, the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Cherkasov A.V., Associate Professor of the Department of Social and Humanitarian Disciplines of Sevastopol branch of Federal State-Financed Educational Institution of Higher Education «Admiral Ushakov Maritime State University».
Dzutsev H.V., Doctor of Sociological Sciences, Professor, Vice-President of the ROS PO NCFD 1. Head of the Center for the Study of Border Territories of the South of Russia, Institute of Socio-Political Research of the Federal Scientific Research Center of the Russian Academy of Sciences, 2. Head of the Department of Sociology and Political Science of the Khetagurov North Ossetian State University, Vladikavkaz.
Galyas I.A., Candidate of Philosophical Sciences, Associate Professor. Sevastopol State University.
Gochiyaev A.A., 2nd year student of the Medical Institute, specialty "Dentistry" of the North Caucasus State Academy (SKGA).
Kalabekova S.V., Candidate of Philosophy. Associate Professor of the Department of Philosophy and Humanities of the North Caucasus State Academy (SKGA).
Konovalov O.O., Lecturer at the Ural Forestry College of the Federal State Budgetary Educational Institution of Higher Education, Ural State Forestry University.
Nagornova E.V., Candidate of philological sciences (PhD in Philology), Associate Professor of the Department of Foreign Languages in Theory and Practice, the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Nikashina N.V., Candidate of philological sciences (PhD in Philology), Associate Professor of the Department of Foreign Languages in Theory and Practice, the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Ostrovkin D.L., Senior Lecturer at the Department of Tourism and Social and Cultural Service, Ural Federal University.
Rabadji V.V., Master’s Degree Student. Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Rogatko S.A., Candidate of Historical Sciences (Phd in History). Member of the Russian Committee on the History and Philosophy of Science and Technology of the Russian Academy of Sciences.
Runskaya D.S., Bachelor of Linguistics, Student of the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Rybak I.V., Candidate of Historical Sciences, Associate Professor. Sevastopol State University.
Ryabova E.L., Doctor of Political Sciences, Professor, International Publishing Center.
Stanchuliak T.G., Candidate of philological sciences (PhD in Philology), Associate Professor of the Department of Foreign Languages in Theory and Practice, the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Tarasenko A.V., Associate Professor of the Department of Social and Humanitarian Disciplines of Sevastopol branch of Federal State-Financed Educational Institution of Higher Education «Admiral Ushakov Maritime State University».
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Yanchev D.V., Candidate of historical sciences. Institute of archaeology and ethnography peoples of the Far East.
Zhurkina A.A., Postgraduate student. State Academic University for the Humanities.