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The Power Of History – The History Of Power. Volume 6. Issue 8. № 26. 2020

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Content

 
THE WORLD HISTORY
  
Editorial. Graschenkova N.V. Justification of the need for a systematic approach to the formation and assessment of sustainable development of machine-building enterprises
1106
 
NATIONAL HISTORY
  
Gavrilyuk N.P. Kuznetsov A.N. Traditional clothing as a reflection of conditions and features of economic activities of the residents of Kaluga province
 1119
Grigoryeva N.А., Simonova M.A., Khoroshenkova A.V. Historical experience of reforming the priorities of the content of social and humanitarian education in the USSR
 1132
Letunovsky P.V. Modern search movement in the context of Orthodox historical traditions (on the example of the Smolensk region of the Russian Federation)
 1042
 
PHILOLOGY
  
Liu Lihui National specificity in Russian literature
1150
Koryagina E.S., Mrachenko E.A. Advertising as a verbal way of expressing the pragmatic component (based on English-language advertising texts)
1157
Nikashina N.V., Murashko S.F. Research in Russian and Chinese language culture in intercultural communication
1166
 
Abstracts
 
1173
Authors
1177
 

  

EDITORIAL BOARD
Deputy. Chief Editor and Project Manager: 
Rybakov S.V., Doctor of historical sciences, professor of the history of Russian Ural Federal University.
 
Mikhailov V.A., Doctor of Historical Sciences, Professor, Honored worker of science of Russia, Head of the Department of political analysis and management of the Russian Presidential Academy of National Economy and Public Administration.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Ivakin G.A., Doctor of Historical Sciences, Associate Professor, Expert.
Dobrov P.V., Doctor of Historical Sciences, Professor, Academician, member of the Presidium of the Ukrainian Academy of Historical Sciences, Dean of the Historical Faculty of Donetsk National University, Honored worker of education of Ukraine.
Dolgenko A.N., Doctor of Philology. Head of the Department of Russian and Foreign Languages at the Moscow Academy of the Investigative Committee of the Russian Federation.
Naumova G.R., Doctor of Historical Sciences, Professor of Lomonosov Moscow State University.
Nikonov A.V., Doctor of Historical Sciences, Professor, State Councellor of the 1st class, the Lomonosov Moscow State University.
Nechiporenko V.S., Doctor of Historical Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ponomarenko B.T., Honoured worker of higher education, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Letunovsky P.V., Doctor of Political Sciences, Candidate of Historical Sciences, head of the department of Humanitarian, Social and Economic Disciplines of the Russian Federation Armed Forces Army Air Defense Military Academy named after the Marshal of the A.M. Vassilevsky Soviet Union.
Varsonofiev V.V., Candidate of Political Science, Military expert.
Chapkin S.V., Honorary Academician, President of the “Academy of Ecology and Law”.
Kondratyev V.V., Doctor of Pedagogical Sciences, Professor, Head of the Center for retraining and advanced training of universities IDPO FGBOU "KNITU" (Kazan National Research Technological University).
Vlasov V.I., Doctor of Legal Sciences, Professor of The Russian Presidential Academy of National Economy and Public Administration, State Advisor of the 3rd class.
Boltenkova L.F., Doctor of Legal Sciences, Professor.
Ignatov I.S., Candidate of Political Sciences, senior advisor of justice.
Vrajnova M.N., Doctor of Pedagogical Sciences, Professor, Moscow Automobile and Road Construction University (MADI).
Tihonov A.K., Doctor of Historical Sciences, Professor, Head of the Department of History, Archeology and Local History of the Humanitarian Institute of the Vladimir State University, chairman of the Union of Local History of the Vladimir region.
Konuchenko A.I., Doctor of Historical Sciences, Professor of the Department of History of Russia and foreign countries of Chelyabinsk State University.
Honali Kurbonzoda, Doctor of Historical Sciences, Rector of the «National Institute of professional development and training of educators».
Platonova N.M., Doctor of Historical Sciences. Associate Professor of the Department “Theory and History of State and Law” of the Federal State Budgetary Educational Institution of Higher Education “Far Eastern State University of Communications” (Khabarovsk).
Klimenko D.A., Candidate of Philology, specialist in Italy.
Nagornova E.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages at the Institute of Foreign Languages of the Peoples' Friendship University of Russia.
Nikashina N.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages, Institute of Foreign Languages, Peoples' Friendship University of Russia.

 

 

Abstracts
Graschenkova N.V.
Justification of the need for a systematic approach to the formation and assessment of sustainable development of machine-building enterprises
The article substantiates the need for a systematic approach to the formation and assessment of sustainable development of machine-building enterprises.
Key words: system approach, management systems, correlation and regression analysis, formation of sustainable development of machine-building enterprises, multiple linear regression model.
 
Gavrilyuk N.P.
Kuznetsov A.N.
Traditional clothing as a reflection of conditions and features of economic activities of the residents of Kaluga province
As part of the study, in order to identify the features of socio-economic development and characteristics of the traditional living conditions of the residents of Kaluga province, an attempt is made to consider this issue through the prism of studying traditional clothing. The position has been updated that the appearance of a peasant and a city dweller can directly serve as an indicator of the level of prosperity and living conditions. Starting from what material was used in the manufacture of clothes, the constituent elements of the clothing complex, the color of the fabric, the set of jewelry, ending with the number of residents of the volost, district, province wearing these clothes - all this confirms the direct connection between the spread of a certain type of economic, craft, and the development of trade with the ability to make clothes for yourself and family members, especially festive.
Key words: Kaluga province, counties, volosts, Ethnographic Bureau, agriculture, craft, weaving, trade, traditional clothes, festive, everyday clothes, canvas, hemp, flax, fur coat, sheepskin coat, caftan, underwear.
 
Grigoryeva N.А.
Simonova M.A.
Khoroshenkova A.V.
Historical experience of reforming the priorities of the content of social and humanitarian education in the USSR
The subject of the study are tendencies and contradictions in reforming the priorities of social and humanitarian education in the Soviet period. The object of the study is the historical experience of the development of social and humanitarian education. The authors consider in detail such aspects of the topic as the substantive priorities of socio-humanitarian education, the trends in the development of the state policy of the USSR. Particular attention is paid to the stages and results of its reform. It is emphasized that a significant amount of social and humanitarian knowledge, reflected in the consciousness of modern society, allows to preserve the possibility of dialogue between generations, providing a balanced mix of traditions and innovations in understanding modern social relations.
The methodological basis of the research is made up of the principles of historicism, scientific objectivity, systemic and complex nature, which allow one to explore the experience and contemporary problems of reforming the priorities of the content of social and humanitarian education as a complex problem, analyzing the actual material in its entirety and interrelationship.
The main conclusions of the study are the specifics of reforming the priorities of the contents of social and humanitarian education from the first years of the establishment of the Soviet government to the beginning of the 21st century.
A special contribution of the authors to the study of the topic is a comprehensive analysis of the evolution of the content of social and humanitarian education in the USSR / Russia.
The novelty of the research is a rethinking of the conceptual foundations, trends and key directions in reforming the content of social and humanitarian education.
Key words: social and humanitarian education, values, faculties of social sciences, curricula, history of the USSR.
 
Letunovsky P.V.
Modern search movement in the context of Orthodox historical traditions (on the example of the Smolensk region of the Russian Federation)
The most Important direction of the state program of Patriotic education in the Russian Federation is to preserve the historical memory of the exploits of our fellow citizens at various stages of Russia's development. The study of the current state of search work and the activities of the Russian Orthodox Church in this direction suggests that the Orthodox practice of honoring and commemorating fallen soldiers is combined with the traditions and experience accumulated by search teams in the Russian Federation's regions.
Key words: historical memory, search movement, Orthodox traditions, Federal program, military memorials, defenders of the Fatherland.
 
Liu Lihui
National specificity in Russian literature
Russian literature is closely related to history, and the national spirit insinuated from the literature is worth exploring. This paper tries to find and expound the national spirit and characteristics embodied in Russian literature from the three angles of "salvation complex", "religious dependence" and "the pursuit of beauty", so as to explore its national characteristics and cultural psychology, finding the power source of the Russian people, and exploring the immortal mystery of Russian literature.
Key words: Russian literature, National spirit, National characteristic.
 
Koryagina E.S.
Mrachenko E.A.
Advertising as a verbal way of expressing the pragmatic component (based on English-language advertising texts)
The article is devoted to the research which aimed at studying the verbal expression of the pragmatic component of the English-language advertising text. The study of verbal means of expressing the pragmatic component of English-language advertising texts consists in a complex and multi-level analysis and classification of these means, based on the frequency of their use in advertising. The relevance of this research is due to the great significance of the impact of advertising on modern people and the interest of linguists in the phenomenon of the advertising text. The article considers the concept of "the advertising text" in modern linguistics, describes its features in the linguistic aspect and the pragmatic component of the advertising text. In the course of the research, we considered the features of the advertising text from the linguistic point of view and characterized the pragmatic component of the advertising text.
Key words: pragmatics, English-language advertising texts, verbal means of expression.
 
Nikashina N.V.
Murashko S.F.
Research in Russian and Chinese language culture in intercultural communication
The article provides an overview of the research devoted to the study of the national and cultural specifics of the nominative units of the Russian language (non-equivalent, background and connotative vocabulary) from the position of a native speaker of the Chinese language.
Key words: culture, nation, China, Russia, language analysis.
 
 
 
Authors
Gavrilyuk N.P., Candidate of historical sciences. Associate Professor of the Department of History of the Institute of History and Law, Tsiolkovsky Kaluga State University.
Graschenkova N.V., Head of the department of development of the KAMAZ production system and the quality management system of the Forge plant of KAMAZ PJSC.
Grigoryeva N.А., PhD, Professor, Peoples' Friendship University of Russia.
Khoroshenkova A.V., PhD, Associate Professor, Volgograd State Socio-Pedagogical University.
Koryagina E.S., Master student of the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Kuznetsov A.N., 1st year student at the Institute of History and Law, Tsiolkovsky Kaluga State University. Tsiolkovsky master's program "Historical regional studies".
Letunovsky P.V., Head of the Department of Humanitarian and Socio-Economic Disciplines of the Military Academy of Military Air Defense of the Armed Forces of the Russian Federation, Smolensk, Doctor of Political Sciences, Candidate of Historical Sciences.
Liu Lihui, Senior Lecturer, Qiqihar University, PRC.
Mrachenko E.A., Assistant Professor, The Department of Psycho-Pedagogic Education the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Murashko S.F., PhD in Psychology, Associate Professor, Department of “Methodology of Law and Legal Communication”. Moscow Academy of the Investigative Committee.
Nikashina N.V., PhD in Philology, Associate Professor of the Theory and Practice of Foreign Languages (Peoples’ Friendship University of Russia).
Simonova M.A., PhD, Professor, Peoples' Friendship University of Russia.