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The Power Of History – The History Of Power. Volume 10. Issue 3. № 53. 2024

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Content

 
ACTUAL QUESTIONS OF HISTORICAL SCIENCES
  
Ryabova E.L., Chapkin N.S. Commercial and non-profit medical organizations: theoretical aspects of the implementation of activities
12
Ternovaya L.O. Stones of power and destiny in the structure of cultural codes and power relations
22
Zuev A.V. Northern shipping company: new pages in the history of the Russian merchant fleet
33
Ignatenko S.V. «Admiral Ushakov», «Admiral Seniavin» and «General–admiral Apraksin» – coastal battleships of the imperial Russian navy
41
Ladovich A.A. Post-soviet historiography of the development of the transport system in Western Siberia in the XIXth century
48
Ilyin A.A., Larionov A.E. The theory of official nationality as a methodology of history in the Russian conservative historiography of the 2nd quarter of the XIX century
57
Napso M.B., Agirbov T.R. Virtuality and reality: an individual in a hybrid space
69
Suslov A.Y. Theaters of Tatarstan in the mirror of modern historiography
77
Shiryayeva-Bakshevnikova V.N. The development of marine crafts of the Murmansk coast in the XI-XVIII centuries
83
 
HISTORY OF INTERNATIONAL RELATIONS AND GENERAL HISTORY
  
Shcherbakov M.U. Anti-Finnish sentiments in public opinion and politics of the 1880s–1890s
 93
Yang Shangrong American propaganda during the Cold War and the Hungarian refugee crisis in 1956
 101
Zakharyev Y.O. Chinese community of Southeast Asia at the beginning of the 21st century: issues of maintaining power and influence
 109
Huang Yaxin The place and role of “global” media in the system of mass-media communication
 115
 
PHILOLOGICAL SCIENCES, LINGUISTICS
  
Dolgenko A.N., Kasatikova A.A., Kosyreva M.S. Categorization of linguistic purism in the philological heritage of German humanism (experience of Yu.G. Schottel)
 121
Batalov A.A., Seregina M.K. Relation of speech portrait and ways of implementating of the speaker’s critical opinion in TED Talks
 126
Basova O.V. Modern technologies in teaching English
 133
Iashunkina A.S. Text as a product of the writing process
 141
Sinyavsky A.A. Applying zoomorphic metaphors in Spanish and Russian business discourse
 148
Sizintseva A.S., Bazheryanu V.V. Application of non-verbal language in the communication process in English-speaking and Russian-speaking production teams
 154
Rong Xin, Guo Li Hong The concept “mother” in the language picture of the world (based on phraseology the Russian language)
 161
Ishutkina D.A., Shalamova O.O., Lee N.B. The phenomenon of text authenticity in modern education when teaching Korean language
 169
Liu Lianzhi, Liu Yirui, Gao Huimin Translation methods and techniques of four-character words in the report of the 20th National Congress
 178
Liu Nanying Mastering borrowings in the Russian language at the turn of the XX-XXI centuries
 189
Makarova O.G., Krasikova O.M., Badmaeva A.А. Case category in Russian and Buryat languages (comparative analysis)
 200
Mirzoeva F.R. Peculiarities of euphemisms functioning in marketing
 209
Pospelova N.V., Basharova R.F. Linguistic and cultural reading of the text of the work of art “How to be good” by Nick Hornby
 216
Rossinskaya E.A., Kameh Khosh Neda, Vasilyeva Y.A. Features of the Russian variety of the English language in the use of adjectives and verbs
 222
 
Abstracts
 
241
Authors
252
 

  

EDITORIAL BOARD
Deputy. Chief Editor and Project Manager: 
Rybakov S.V., Doctor of historical sciences, professor of the history of Russian Ural Federal University.
 
Mikhailov V.A., Doctor of Historical Sciences, Professor, Honored Scientist of the Russian Federation, Head of the Department of National and Federal Relations of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation.
Dolgenko A.N., Doctor of Philology. Head of the Department of Russian and Foreign Languages at the Moscow Academy of the Investigative Committee of the Russian Federation.
Kovaleva N.A., Doctor of Philology, Associate Professor. Professor of the Department of Russian Language and Literature of the Institute of Foreign Languages of Nanjing University (PRC).
Nenarokova M.R., Doctor of Philology, Professor of the Department of Theory and Practice of Foreign Languages, Institute of Foreign Languages, RUDN University, Leading Researcher, Department of Classical Literature of the West and Comparative Literature. Institute of World Literature RAN. Interpreter/Translator.
Nagornova E.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages at the Institute of Foreign Languages of the Peoples' Friendship University of Russia.
Nikashina N.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages, Institute of Foreign Languages, Peoples' Friendship University of Russia.
Klimenko D.A., Candidate of Philology, specialist in Italy.
Murashko S.F., Candidate of Psychological Sciences, Professor of the Department of Russian and Foreign Languages. Moscow Academy of the Investigative Committee of the Russian Federation.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Ivakin G.A., Doctor of Historical Sciences, Associate Professor, Expert. Deputy Director of the Federal State Budgetary Scientific Institution "Psychological Institute of the Russian Academy of Education".
Naumova G.R., Doctor of Historical Sciences, Professor of Lomonosov Moscow State University.
Nikonov A.V., Doctor of Historical Sciences, Professor, State Councellor of the 1st class, the Lomonosov Moscow State University.
Nechiporenko V.S., Doctor of Historical Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ponomarenko B.T., Honoured worker of higher education, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Letunovsky P.V., Doctor of Political Sciences, Candidate of Historical Sciences, head of the department of Humanitarian, Social and Economic Disciplines of the Russian Federation Armed Forces Army Air Defense Military Academy named after the Marshal of the A.M. Vassilevsky Soviet Union.
Varsonofiev V.V., Candidate of Political Science, Military expert.
Chapkin S.V., Honorary Academician, President of the “Academy of Ecology and Law”.
Boltenkova L.F., Doctor of Legal Sciences, Professor.
Ignatov I.S., Candidate of Political Sciences, senior advisor of justice.
Vrajnova M.N., Doctor of Pedagogical Sciences, Professor, Moscow Automobile and Road Construction University (MADI).
Honali Kurbonzoda, Doctor of Historical Sciences, Rector of the «National Institute of professional development and training of educators».
Platonova N.M., Doctor of Historical Sciences. Associate Professor of the Department “Theory and History of State and Law” of the Federal State Budgetary Educational Institution of Higher Education “Far Eastern State University of Communications” (Khabarovsk).

 

 

Abstracts
Ryabova E.L.
Chapkin N.S.
Commercial and non-profit medical organizations: theoretical aspects of the implementation of activities
The article examines certain aspects of the activities of non-profit (non-governmental, public) organizations that ensure the protection of citizens' health. It is determined that the role of non-profit and non-governmental public organizations in global health is to strengthen health systems and most often includes working in partnership with ministries of health; managing joint projects and programs; etc. Despite the fact that the resources of public organizations are much more modest compared to commercial ones, they make a significant contribution to protecting public health and reducing inequalities in access to medical care.
Key words: business, organization, commercial organizations, non-profit organizations, healthcare, medical care, activity.
 
Ternovaya L.O.
Stones of power and destiny in the structure of cultural codes and power relations
In the modern world, a real mental battle is unfolding between adherents of traditional values and new life patterns offered to Western society, in which the meaning of history is crossed out and previously stable identities are lost. The answer to why these innovations are freely accepted by part of the population can be found by studying the differences in the cultural codes of the East and West, even in those parts that do not directly affect either the deep personal aspects of existence or high geopolitical strategies. But such fragments are necessarily directly related to reading the meaning of man’s relationship with the elements of nature: earth, water, plants, fire. Every element of them was interpreted from the perspective of the opportunities and prohibitions that people had, regardless of their origin or social status. The stone reflected the meaning of the native land, and therefore asserted dominance over it and in some cultures acted as an indicator of the right to power. In other cultures, such power was interpreted not as a political institution, but as moral firmness and the ability to control oneself. And although much of this cultural code has been lost, surviving monuments help to reconstruct it.
Key words: history, traditional values, cultural code, power, strength, megalith, folklore.
 
Zuev A.V.
Northern shipping company: new pages in the history of the Russian merchant fleet
The article examines the little-studied facts of the formation of the Russian merchant fleet of Russia. It is noted that one of the largest shipping companies in the Baltic in pre-revolutionary Russia was the Northern Shipping Society, which was established on the initiative and with the participation of the Danish-Russian Shipping Society. The company's fixed capital amounted to 2,000,000 rubles and was divided into 8,000 shares, 250 rubles each. The process of formation of society is shown, problematic issues and difficulties are identified. Based on the materials of the annual general meetings of shareholders, the article presents the results of the activities of the Northern Shipping Company. The disruption of the normal life of the state affected the affairs of societies, completely changing the planned course of its work. The events of the First World War led to the fact that, on the basis of the provisions on military service, most of the company's ships were transferred to the complete disposal of the government for military transportation. Based on the decree of the Council of People's Commissars "On the nationalization of the merchant fleet" dated January 26, 1918, the company was declared national property. It is argued that the Northern Shipping Company has become an important factor in the development of maritime trade and the shipbuilding industry not only in the Baltic, but throughout the country. It made its worthy contribution to the development of the merchant fleet of pre-revolutionary Russia and left a significant mark on the history of the Russian merchant fleet.
Key words: Northern Shipping Company, Danish-Russian Shipping Company, steamship service, board, shares, board of directors, military service, ship captain, ship crew.
 
Ignatenko S.V.
«Admiral Ushakov», «Admiral Seniavin» and «General–admiral Apraksin» – coastal battleships of the imperial Russian navy
Historical analysis of the issues of creating coastal defense battleships requires special consideration of the strategic purpose of ships of this class. As conceived by the leadership of the Maritime Department, they were supposed to become the basis of the Russian fleet in the Baltic, having a certain advantage in single battles with the battleships of the coastal defense fleets of the Western powers.
With the support of coastal batteries and the ability to take refuge in their port, these ships of the type could successfully withstand attacks by larger battleships.
However, in the context of Russian foreign policy and the goals of creating the Pacific Fleet, the construction of coastal defense battleships did not fully meet the principles of rationality of the period of fleet creation.
Key words: coastal defense battleships, Russia, coastal defense, military shipbuilding, Russian Imperial Navy.
 
Ladovich A.A.
Post-soviet historiography of the development of the transport system in Western Siberia in the XIXth century
The historiography of the transport system of the Western Siberian part of Russia of the XIX century consists of several key aspects. In this regard, it is represented by stories devoted to the specifics of transport itself, as well as judgments and assessments of the history of transport. General historical, even conceptual problems are of no small importance. The article considers extensive literary sources directly devoted to the development of the transport system of Western Siberia.
Key words: development, transportation system, Western Siberia, XIX century, Trans-Siberian Railway, post-Soviet historiography.
 
Ilyin A.A.
Larionov A.E.
The theory of official nationality as a methodology of history in the Russian conservative historiography of the 2nd quarter of the XIX century
The article is devoted to the study of methodological principles of historiography in the Russian conservative historiography of the 2nd quarter of the XIX century. The author's attention is focused on the historical works of historians who were supporters and adherents of the "theory of official nationality". Which is considered as an effective methodological basis at a certain stage of the development of Russian historical science. Specific historical works by M.P. Pogodin, N.G. Ustryalov, A.I. Mikhailovsky-Danilevsky and M.A. Korfa are considered as historiographical sources representing a single intellectual capital of the Mykolaiv epoch. As a working hypothesis, the authors of the article put forward the thesis about the preservation of the works of these authors not only museum-memorial, but also quite relevant scientific value for the national historical science up to the present moment. The methodology of history, based on the "theory of official nationality", appears as a natural product of its historical epoch and the immediately preceding macro-historical events, from the Great French Revolution to the Decembrist Uprising inclusive. Accordingly, the stereotypical idea of the purely situational-political conditionality of the "theory of official nationality" and the purely careerist aspirations of its ideologists is rejected. The complex of historical and methodological ideas in the works of four historians, which are united within a single epistemological model, giving scope for scientific creativity and, at the same time, preserving the axiological intentions of humanitarian knowledge, is revealed. The combination of pragmatic rationalism and Christian metaphysics, descriptions of long-lasting times with local-event reconstructions are characteristic features of the Russian methodology of history in the 2nd quarter of the XIX century and carry a significant potential for the knowledge of history. Accordingly, the scientific value of the conservative methodology of history and historiography is much higher than it was thought until recently.
Key words: theory of official nationality, methodology of history, historiography, history of Russia, intellectual capital, conservatism, the Nicholas era.
 
Napso M.B.
Agirbov T.R.
Virtuality and reality: an individual in a hybrid space
Introduction. The transformation of the process of socialization of an individual under the influence of his stay in the virtual and real worlds has made the most important quality of an individual his ability to rationally use the possibilities of technology for self-development in real life. The problem of existence in a hybrid space, using the advantages of one world in the interests of another, is becoming the most urgent. Theoretical analysis. Due to the growing influence of reality images on an individual's lifestyle, the problem of virtuality as an integral part of an individual's social existence is at the center of scientific research discourse. The subject of interdisciplinary research is the essence, properties, reasons for the demand for the virtual world, the nature of its influence, and the negative consequences of an exaggerated role in an individual's life. Conclusion. The special characteristics of virtual existence: anonymity, freedom, abstraction from real factors, lack of internal and external control, barriers, "neutrality" to reliability, legal, moral and cultural norms - form an individual's many pronounced dependencies and special, anthropic characteristics that can change the properties of a real person. The abuse of even the advantages of the virtual world gives the latter the character of threats and risks. Improving communications in the virtual world inevitably requires the use of socio-cultural mechanisms that are effectively used in reality.
Key words: virtuality, hybrid space, illusory, digital addiction, escapism, digital submission, Internet phenomena.
 
Suslov A.Y.
Theaters of Tatarstan in the mirror of modern historiography
The theatrical space of the Republic of Tatarstan is considered in the reflection of the research of the last decades. The long-lasting theatrical traditions that existed in the Kazan province and the Tatar camp since the end of the XVIII century are emphasized. The existing historiographical studies and their contribution to the development of the topic are noted. The main directions of the works of historians, cultural scientists, theater critics are analyzed; the most significant publications. The importance of encyclopedic publications, both Russian and republican, published since the 1960s is noted. The conclusion is made about the great work of the staff of the Institute of Tatar Encyclopedia and Regional Studies of the Academy of Sciences of the Republic of Tatarstan. The role of leading theater critics, including I.I. Ilyalova and Yu.A. Blagova, their works on the history of the leading theaters of Kazan is emphasized. Attention is drawn to the prospects for further development of the topic – a study of the activities of private theaters, an analysis of the development of the material and technical base of theaters, theater groups in the regions of the republic, touring and festival activities.
Key words: theater, history, historiography, encyclopedia, Kazan, Tatarstan, repertoire, drama, scenography.
 
Shiryayeva-Bakshevnikova V.N.
The development of marine crafts of the Murmansk coast in the XI-XVIII centuries
In this scientific article, the author analyzes in detail the development of marine fisheries on the Murmansk coast in the period from the XI to the XVIII centuries. The influence of geographical, economic and political factors on the development of fishing, the extraction of marine animals and other types of marine resources during this period is being investigated. The author describes in detail the various stages, from the formation of the first settlements to the emergence of monopolies and the transfer of crafts to private or public hands. Special attention is paid to the time of Peter the Great, when monopoly companies were created, striving for the development of crafts, but actually engaged in exploitation and control. The author analyzes the negative impact of monopolies on the development of fisheries, pointing to the significant tax burden that slowed down the process. The article also provides a comparison of the development of marine fisheries on the Murmansk coast and the neighboring Norwegian coast in the Finmarken area, where the abolition of monopolies contributed to the flourishing of fisheries and increased trade operations. In conclusion, it is emphasized that the constant transfers of fisheries from monopoly companies to the state and back had a negative impact on the development of fisheries on the Murmansk coast, preventing them from making significant technical and economic progress. A comparison with the development of marine fisheries on the Norwegian coast in Finmarken shows that the liberation from monopolies and the innovative support of the government led to the prosperity of the fishery and the enrichment of the region. The general conclusion is that monopolies and insufficient state support for fisheries on the Murmansk coast have led to their decline and lagging behind their neighbors.
Key words: Murmansk coast, marine fisheries, fishing, extraction of sea animals, XI-XVIII centuries, pokrut, fishing industry, Kola Peninsula, Murmansk, Norway.
 
Shcherbakov M.U.
Anti-Finnish sentiments in public opinion and politics of the 1880s–1890s
The article focuses on the issues of anti-Finnish sentiments in Russian public opinion and the political practice of the last two decades of the XIX century. Anti-Finnish sentiments in the Russian public consciousness were determined by a number of socio-political upheavals in the life of the post-reform Russian Empire. In the 1880s and 1890s, the Russian government's policy on the national issue went through a significant transformation. The existence of the "Finnish question" and, consequently, the "anti-Finnish sentiments" manifested itself in several forms: 1) the practical steps of the autocracy to incorporate the national outskirts ("Russification policies"); 2) discussions on the legal status of the Grand Duchy of Finland as part of the Russian Empire; 3) the formation of negative public opinion on the issue of Finnish autonomy. The main wave of Russification policies will be associated with the reign of Nicholas II.
Key words: Finnish question, policy of Russification of Finland, Russian-Finnish relations, national question, anti-Finnish sentiments, public opinion.
 
Yang Shangrong
American propaganda during the Cold War and the Hungarian refugee crisis in 1956
This work reflects research on the content of American propaganda in the middle of the last century. The author explores the consequences of the 1956 Hungarian uprising, during which 200,000 Hungarians became refugees, which led to the most serious refugee crisis since the Cold War. The emergence of the problem of Hungarian refugees has many internal and external causes and is the result of a combination of internal and external factors. This conflict situation is directly related to the social upheavals that were caused by the entry of Soviet troops into the territory of Hungary to suppress the uprising and the fierce resistance of the Hungarian people. This is also due to the US propaganda in Hungary at the beginning of the Cold War. The unstable social situation during the Hungarian events and the propaganda of the West caused some Hungarian citizens to be very worried about the future, and some participants were afraid of Soviet retaliation, and flight seemed to them the only way out.
Therefore, in the context of this study, the main goal is to study American propaganda during the Cold War in 1956. The object of the study is the events of the Cold War and the crisis with Hungarian refugees during this period. The subject is American propaganda at the specified time.
Key words: Cold War propaganda, USA, Hungarian refugees of 1956, American propaganda, national security, political course of development, cold War, communist regime, Soviet Union.
 
Zakharyev Y.O.
Chinese community of Southeast Asia at the beginning of the 21st century: issues of maintaining power and influence
The article outlines the specifics of the power and influence of the Chinese community of Southeast Asia in the 2000-2020s. The features of the promotion of the Chinese in ASEAN countries are reflected. It is explained why the Huaqiao are organized specifically into a community, and not a diaspora with t.z. goals and objectives. Based on authoritative sources, a forecast is given for the development of the role of the Chinese community of Southeast Asia in the region. Conclusions are drawn about the problems of preserving the niches of huaqiao in conditions of active competition with corporations from the People's Republic of China, with a description of the various solutions that determine the strategy of huaqiao in the ASEAN countries and other regions of their interests.
Key words: Chinese community of Southeast Asia, huaqiao of Southeast Asia, Southeast Asia, ASEAN, SA, Chinese national minority, communities and diasporas, huaqiao, Chinese community, Chinese factor, Chinese question, power and national minorities, national minority, multiculturalism.
 
Huang Yaxin
The place and role of "global" media in the system of mass-media communication
The rapid development of digital and information technologies has led to the fact that the world's population began to consume information to a greater extent not through traditional media (television, newspapers), as it was in the twentieth century, but mainly through the Internet. In this regard, citizens of all countries have become involved in a new system of media communication, which is global in nature. Media communication of a new type has also affected the mass media becoming also a “global” one. The purpose of the article is to identify the peculiarities of their coverage of political events of international level on the example of “global” media of Western countries. Research methods: method of political analysis, problem method, comparative method. The results of the study showed that the “global” media have a subjective view of world political events. The author of the article concludes that such a fact is related to the belonging of "global" media to different national communities with political and ideological specifics.
Key words: media communication, globalization, “global” media, digital age, media imperialism.
 
Dolgenko A.N.
Kasatikova A.A.
Kosyreva M.S.
Categorization of linguistic purism in the philological heritage of German humanism (experience of Yu.G. Schottel)
The article is devoted to the analysis of the categorization of the concept of linguistic purism in the philological heritage of German humanism of the XVII-XVIII centuries. A particular attention is given to the correlation of the concepts of purity and purification of language in the works of the author of the first regular grammar of the German language Yu.G. Schottel. The authors come to the conclusion that German humanism does not fight against foreign-language pressure, but focuses on the process of purifying the language and creating a national language standard.
Key words: language purism, history of the German language, German humanism.
 
Batalov A.A.
Seregina M.K.
Relation of speech portrait and ways of implementating of the speaker's critical opinion in TED Talks
The article is devoted to the study of the correlation between the social characteristics of speakers of popular science conferences in the TED Talks format and the peculiarities of their critical point of view realisation in speech. The expressive linguistic potential at the lexical and grammatical levels and the connection with the professional sphere are analysed. The main aim of the work is to reveal the direct influence of the speech portrait of a personality on the ways of verbalising the point of view in a monological speech.
Key words: communication, public speech, stylistic devices, linguistic potential, extralinguistic factors.
 
Basova O.V.
Modern technologies in teaching English
In this scientific work, the author analyzes modern technologies in teaching English. To do this, the author examines real practical tools currently used for training, provides specific examples, and considers their disadvantages and advantages. Separately, the author focuses on the fact that for the wider introduction of ICT in the educational process, a significant restructuring of various mechanisms within the educational organization is required, work to improve the digital literacy of English language teachers, etc. In conclusion, the author makes a general conclusion about the need for wider distribution of ICT in the teaching of foreign languages. The object of this scientific research is modern technologies in teaching English. The purpose of this scientific research is a comprehensive, consistent analysis of the use of modern technologies in the educational process of teaching English. Methods of this scientific research: comparative analysis, formal legal, modeling, generalization, specification, systematization, deduction, other methods of theoretical and practical levels of scientific knowledge. The scientific novelty of this scientific research lies in the preparation of a comprehensive study, the formation of the author's conclusions regarding the status of modern technologies in teaching English. This scientific article will be useful to theorists, practitioners, students and teaching staff, as well as a wide range of readers interested in the features of the organization and functioning of the modern domestic system of teaching foreign languages and English in particular.
Key words: distance technologies, interactive technologies, foreign language, English, teaching, pedagogical technologies.
 
Iashunkina A.S.
Text as a product of the writing process
This article examines the attitude to the text as a form of presentation of the writing process. The written speech has attracted the interest among the scientific community for a long time. Various ways of studying the written speech present it not only as a way of long-term memory storage, but also as a mental function of a person, which is inextricably linked with oral speech, and it is possible only if the level of oral communication is highly developed. The objects of a research in the written communication are not only the texts, but also the attitude to the text through the thoughts of the author, as well as materials, resources and techniques which are used in writing. Also, the written language is a key figure in various sciences and is still the subject of debates in some disciplines. In addition, the written communication occupies a central place in every person’s life and social identification, which becomes the subject of assessment related to the control of the written speech. The purpose of this article is to present a text as a basic product of the written speech and approaches to its definition. The author studies the specifics of defining a text through its formal organizational elements or discursive structure and also analyzes the attitude towards the text from different points of its perception.
Key words: text, written speech, written communication, discourse, cognitive process, product of written communication, social interaction.
 
Sinyavsky A.A.
Applying zoomorphic metaphors in Spanish and Russian business discourse
Metaphors are regularly used in daily communication as well as in various fictional and even academic texts. Metaphors are expressions where the meaning of a word or a notion is transferred to another word or notion by means of imagery; metaphors can be used to embellish the text or the image, to enlarge its meaning or to facilitate in comprehending complex ideas. In both Spanish and Russian animal images are often employed in the economic discourse. The use of metaphors allows to create more vivid and catchy phrases that are easier to understand and to remember for the audience. The language of economists and managers draws its inspiration from different aspects of animal life, i.e. behavior, abilities and group interaction, which leads to such expressions being used to describe different aspects of business, including company and market behaviors, strategies and characteristics. This method allows the students of economics to make their speech more expressive and to better memorize new terms as the animalistic associations tend to be vivid and interesting.
Key words: metaphor, zoomorphic metaphor, analogy, comparison, image, description, term, phraseology.
 
Sizintseva A.S.
Bazheryanu V.V.
Application of non-verbal language in the communication process in English-speaking and Russian-speaking production teams
This article is devoted to the issue of studying the role of the use of non-verbal means of communication in the process of communicative interaction between employees of English-speaking and Russian-speaking production teams. Effective business communication is characterized not only by understanding the words of the interlocutor, but also by the ability to correctly interpret visual information - facial expressions or gestures of the interlocutor. Mastery of nonverbal means of communication helps employees of various work groups build successful communication, which contributes to the organization of an effective production process. The results of a survey of employees of English-speaking and Russian-speaking industrial enterprises presented in this article showed that more than 80% of the surveyed workers highly appreciate the role of non-verbal means of communication in the process of industrial communication. The respondents also assessed the role of silence in the communication process in the Russian and English production environment.
Key words: communicative interaction, non-verbal means of communication, English-speaking production team, Russian-speaking production team, the role of silence in communication.
 
Rong Xin
Guo Li Hong
The concept “mother” in the language picture of the world (based on phraseology the Russian language)
The concept “mother” is one of the key elements of the Russian concept sphere, possessing a significant number of cognitive characteristics and broad communicative relevance. The article is devoted to the study of the representation of the concept “mother” in the phraseological picture of the world of the Russian language. The analyzed phraseological units were divided into ten phraseological semantic groups, reflecting the cognitive characteristics embodied in certain meanings of the concept under study; a quantitative analysis of the productivity of the selected groups was carried out. The variety of cognitive features and a wide range of phraseosemantic groups of the concept confirm its importance for understanding the cultural identity of the Russian people.
Key words: linguistic picture of the world, phraseological picture of the world, concept, mother, phraseosemantic group.
 
Ishutkina D.A.
Shalamova O.O.
Lee N.B.
The phenomenon of text authenticity in modern education when teaching Korean language
The relevance of the topic arises from the need to determine effective ways of developing communicative competence while teaching a foreign language. Therefore, the aim of the article is to consider the authenticity of the text as a way to create a natural communicative situation for providing effective teaching and learning. The article defines the concepts of "authenticity" and "authentic texts", provides a classification of authenticity and authentic texts, analyzes the advantages and disadvantages of using authentic texts while teaching a foreign language for increasing the students' intellectual activity. The findings are of theoretical relevance for studying the problem of authenticity and of direct practical value for the primary organization of work with authentic texts in foreign language classes.
Key words: authenticity, authentic text, foreign language, korean language, communicative competence.
 
Liu Lianzhi
Liu Yirui
Gao Huimin
Translation methods and techniques of four-character words in the report of the 20th National Congress
Chinese four-character words are an important component of traditional Chinese culture, their main features are concise language, simple and concise, with strong national and cultural characteristics. In the report of the 20th National Congress of the Communist Party of China , the utilization of four-character words extensively elucidates the governance approach for both the country and Party through traditional culture, while transmitting the concept of governance in the new era. Therefore, when translating the four-character words in the Report, it is necessary to pay attention to conveying their imagery, artistic conception and ideological connotation. The article analyzes the characteristics of russian translation of four-character words in the Report of the 20th National Congress of the Communist Party of China, and summarizes the translation strategies of different types of four-character words, with a view to providing reference for the study of russian translation of Chinese four-character words.
Key words: Report of the 20th National Congress of the Communist Party, four-character words, translation methods.
 
Liu Nanying
Mastering borrowings in the Russian language at the turn of the XX-XXI centuries
The article is devoted to the analysis of the process of assimilation of borrowed elements in the modern Russian language at the turn of XX-XXI centuries. With the development of globalisation and international relations in the recipient language during the XX-XXI centuries, the number of borrowed words, which often change their meanings and conditions of use, is expanding. Besides these external reasons, the emergence of foreign-language vocabulary is also connected with the need to express additional meanings of words in special spheres or in special conditions of use. Special attention in the article is paid to the word-formation aspect of borrowings acquisition. Borrowed elements in the modern Russian language are often updated; most derivatives created on their basis are formed by affixation. The article also identifies the main stages of borrowings adaptation. The active use of borrowed words instead of native words in modern Russian reflects the development of cultural contacts and the productivity of a number of word-formation models of modern Russian.
Key words: borrowing, foreign-language words, word formation, derivatives, word nests, method of word formation, acquisition of borrowings, foreign-language dictionaries.
 
Makarova O.G.
Krasikova O.M.
Badmaeva A.А.
Case category in Russian and Buryat languages (comparative analysis)
The article is devoted to a comparative analysis of cases in the Russian and Buryat languages. Case, being an inflectional category of a name, is expressed by its inflections; additional means and ways of distinguishing case forms can be alternations in the stems of nouns and special accent characteristics. The main grammatical features of cases, their functioning in a sentence, their main similarities and differences in the expression of syntactic relations in the languages under consideration are revealed.
Key words: case system, Russian language, Buryat, comparative analysis, declension, nouns, prepositions, postpositions, grammatical features.
 
Mirzoeva F.R.
Peculiarities of euphemisms functioning in marketing
In the world of marketing euphemisms are widely used for their ability to veil reality in order to create a positive image of goods or services. The article explores the peculiarities of using euphemisms in marketing. The functions of euphemisms and the subject of the analysis is the lexicon selected from various spheres of marketing communication, including advertising texts. The material for the study is selected from British and American sources.
Key words: euphemism, masking of meaning, manipulation, marketing, advertising.
 
Pospelova N.V.
Basharova R.F.
Linguistic and cultural reading of the text of the work of art "How to be good" by Nick Hornby
This article describes the importance of linguistic and cultural reading in foreign language lessons. Through the analysis of literary texts in a foreign language, students develop critical thinking, immerse themselves in the cultural context and improve their language proficiency. The study of English-language literature contributes to the formation of an understanding of foreign language culture, expanding one's horizons.
Key words: reading, English-language work, text, linguistic and cultural reading, foreign language, exercises.
 
Rossinskaya E.A.
Kameh Khosh Neda
Vasilyeva Y.A.
Features of the Russian variety of the English language in the use of adjectives and verbs
The purpose of the study is to provide grounds for distinguishing between a variety of a foreign language used to communicate with native speakers and broadcast common cultural values and a language intended for communication with speakers of a different culture. The article raises the issue of interference between native and foreign languages, which gives rise to a special veriety of a foreign language. Particular attention is paid to the differences between the English and Russian languages in the field of peripheral adjectives and verbs, which constitute the distinctive features of the Russian version of the English language. The scientific novelty of the work lies in the fact that the article for the first time, on the basis of categorical and cognitive approaches, highlights the specifics of the Russian variety of the English language in the field of adjectives and verbs. As a result of the study, it was revealed that the native language largely determines the way of expressing concepts in a foreign language, which is due, according to the authors of the article, to various linguistic trends in the field of verbs and adjectives, namely, the preference of English for the nominal method of expression, and Russian for verbal. This conclusion allows us to say that students of English, due to their own linguistic picture of the world, modify the language, which lets us distinguish several varieties of the English language.
Key words: Russian variety of English, central and peripheral language units, linguistic picture of the world.
 
 
 
Authors
Agirbov T.R., Student of the North Caucasus State Academy.
Badmaeva A.А., Teacher, East Siberian State University of Technology and Management, Ulan-Ude.
Basharova R.F., Student. Yelabuga Institute (branch) of the Federal State Autonomous Educational Institution of Higher Education "Kazan (Volga Region) Federal University", Yelabuga.
Basova O.V., Senior Lecturer, Department of Theory and Methodology of Foreign Language Teaching, FGAOU HE “Omsk State University named after F.M. Dostoevsky”, Omsk.
Batalov A.A., PhD, Assistant Professor, Department of Foreign Languages in Theory and Practice, Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Bazheryanu V.V., Graduate student, Komsomolsk-on-Amur State University.
Chapkin N.S., Senior Lecturer. Federal State Budgetary Educational Institution of Higher Education “Russian Economic University named after G.V. Plekhanov”. Basic Department of Digital Economy of the Institute for the Development of the Information Society.
Dolgenko A.N., Doctor of Philological Sciences, Associate Professor. Head of the Department of Russian and Foreign Languages, A.Y. Sukharev Moscow Academy of the Investigative Committee of the Russian Federation.
Gao Huimin, Senior teacher, postgraduate, Institute of Foreign Languages, Northeast Forestry University (Harbin, China).
Guo Li Hong, Associate Professor, School of Foreign Languages, Qiqihar University. Postgraduate student of the Department of Stylistics and Rhetoric, Kemerovo State University.
Huang Yaxin, Master. Higher School of Economics.
Iashunkina A.S., Postgraduate Student, Teacher, State budgetary general education institution, gymnasium №402, St. Petersburg.
Ignatenko S.V., lecturer of the Department of International Maritime Law, Saint-Petersburg State Marine Technical University, Saint-Petersburg.
Ishutkina D.A., Graduate student (Master’s student). Pacific National University, Khabarovsk.
Ilyin A.A., Senior lecturer, post-graduate student of the Faculty of History, Political Science and Law of the State University of Education.
Kameh Khosh Neda, Candidate of Philology. Peoples' Friendship University of Russia.
Kasatikova A.A., Senior Lecturer of the Department of Russian and Foreign Languages. A.Ya. Sukharev Moscow Academy of the Investigative Committee of the Russian Federation.
Kosyreva M.S., Doctor of Philological Sciences, Associate Professor. Associate Professor of the Department of Foreign Languages. Order of Zhukov Novosibirsk Military National Guard Troops Institute.
Krasikova O.M., Senior Lecturer, East Siberian State University of Technology and Management, Ulan-Ude.
Ladovich A.A., Postgraduate student of the Department of History and Documentology Kurgan State University.
Larionov A.E., Candidate of Historical Sciences, Associate Professor of the Department of Russian History, Faculty of History, Political Science and Law, State University of Education.
Lee N.B., Senior lecturer. Pacific National University, Khabarovsk.
Liu Lianzhi, Postgraduate of Interpreting and Tranlation, Institute of Foreign Languages, Northeast Forestry University (Harbin, China).
Liu Nanying, PhD student. Moscow Pedagogical State University.
Liu Yirui, Postgraduate of Interpreting and Tranlation, Institute of Foreign Languages, Northeast Forestry University (Harbin, China).
Makarova O.G., PhD, Associate Professor, East Siberian State University of Technology and Management, Ulan-Ude.
Mirzoeva F.R., PhD in Pedogogy, Associate Professor of the Department of English Language, Diplomatic Academy of the Russian Ministry of Foreign Affairs.
Napso M.B., Doctor of Law, Associate Professor, Professor of the Department of Civil Law and Procedure of the North Caucasus State Academy.
Rong Xin, Master's degree candidate. School of Foreign Languages, Qiqihar University.
Pospelova N.V., Associate Professor of the Department of English Philology and Intercultural Communication, Candidate of Philological Sciences. Yelabuga Institute (branch) of the Federal State Autonomous Educational Institution of Higher Education "Kazan (Volga Region) Federal University", Yelabuga.
Rossinskaya E.A., Candidate of Philology. Peoples' Friendship University of Russia. Moscow Pedagogical State University.
Ryabova E.L., Doctor of Political Sciences, Editor-in-Chief, international publishing house “Ethnosocium”.
Seregina M.K., Master’s Degree Student. Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Shcherbakov M.U., Postgraduate student. Federal State University of Education.
Sinyavsky A.A., Associate Professor, Candidate of Philology. All-Russian Foreign Trade Academy under the Ministry of Economic Development of Russia.
Shalamova O.O., PhD of Pedagogic Sciences, Assistant professor. Pacific National University, Khabarovsk.
Shiryayeva-Bakshevnikova V.N., Candidate of Historical Sciences. State University of Aerospace Instrumentation, St. Petersburg.
Sizintseva A.S., Candidate of Technical Sciences, Associate Professor. Komsomolsk-on-Amur State University.
Suslov A.Y., Leading Researcher, Doctor of Historical Sciences, Associate Professor. Institute of Tatar Encyclopedia and Regional Studies of the Academy of Sciences of the Republic of Tatarstan, Kazan.
Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Highway State Technical University.
Vasilyeva Y.A., Candidate of Pedagogy. Peoples' Friendship University of Russia.
Yang Shangrong, Institute of History and Culture, Northwestern Pedagogical University.
Zakharyev Y.O., Graduate student. Diplomatic Academy of the Russian Foreign Ministry.
Zuev A.V., Candidate of historical sciences, Associate Professor of the Department of socio-economic and humanitarian disciplines, Leningrad Regional Branch of the St. Petersburg University of the Ministry of Internal Affairs of Russia.