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The Power Of History – The History Of Power. Volume 8. Issue 1. № 35. 2022

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Content

 
PHILOLOGICAL SCIENCES
  
Runskaya D.S., Stanchuliak T.G. Lexical expressive means in information blocks of online marketing platforms
10
 
THE WORLD HISTORY
  
Baykhanov I.B. Features of human resource management in the context of global changes
 20
Ryabova E.L., Ternovaya L.O. Explicit and hidden meanings of strikes
 30
Murashko S.F., Simonov P.Y. Information and psychological warfare in modern socio-political communication
 43
 
NATIONAL HISTORY
  
Ivakin G.A. Legislative activities of right-wing monarchists in the State Duma and the state council in 1907
52
Moiseev A.N. Analysis of the interaction of the highest military inspectorate with local military authorities and military units in the construction of the Red Army (on the materials of the Volga Military District 1918-1920)
68
Archugova A.S., Ponomarenko L.V. The role of Sino-Russian relations in the Shanghai Cooperation Organization (SCO) foundation by People’s Daily
80
 
ETHNOGRAPHY, ETHNOLOGY AND ANTHROPOLOGY
  
Ternovaya L.O. The place of the cookbook in political propaganda
93
 
HISTORY OF SCIENCE AND TECHNOLOGY
  
Kalabekova S.V., Kolesnikova O.Y., Sumskaya M.Y. The consumerist trend and its impact on the education system
104
Titov A.A. New approaches and technical solutions laid the foundation for the creation of Soviet cruise and guided ballistic solid-fuel missiles for operational and tactical purposes in the 1960s
111
 
Abstracts
 
134
Authors
139
 

  

EDITORIAL BOARD
Deputy. Chief Editor and Project Manager: 
Rybakov S.V., Doctor of historical sciences, professor of the history of Russian Ural Federal University.
 
Mikhailov V.A., Doctor of Historical Sciences, Professor, Honored worker of science of Russia, Head of the Department of political analysis and management of the Russian Presidential Academy of National Economy and Public Administration.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Ivakin G.A., Doctor of Historical Sciences, Associate Professor, Expert.
Dolgenko A.N., Doctor of Philology. Head of the Department of Russian and Foreign Languages at the Moscow Academy of the Investigative Committee of the Russian Federation.
Naumova G.R., Doctor of Historical Sciences, Professor of Lomonosov Moscow State University.
Nikonov A.V., Doctor of Historical Sciences, Professor, State Councellor of the 1st class, the Lomonosov Moscow State University.
Nechiporenko V.S., Doctor of Historical Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ponomarenko B.T., Honoured worker of higher education, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Letunovsky P.V., Doctor of Political Sciences, Candidate of Historical Sciences, head of the department of Humanitarian, Social and Economic Disciplines of the Russian Federation Armed Forces Army Air Defense Military Academy named after the Marshal of the A.M. Vassilevsky Soviet Union.
Varsonofiev V.V., Candidate of Political Science, Military expert.
Chapkin S.V., Honorary Academician, President of the “Academy of Ecology and Law”.
Kondratyev V.V., Doctor of Pedagogical Sciences, Professor, Head of the Center for retraining and advanced training of universities IDPO FGBOU "KNITU" (Kazan National Research Technological University).
Boltenkova L.F., Doctor of Legal Sciences, Professor.
Ignatov I.S., Candidate of Political Sciences, senior advisor of justice.
Vrajnova M.N., Doctor of Pedagogical Sciences, Professor, Moscow Automobile and Road Construction University (MADI).
Tihonov A.K., Doctor of Historical Sciences, Professor, Head of the Department of History, Archeology and Local History of the Humanitarian Institute of the Vladimir State University, chairman of the Union of Local History of the Vladimir region.
Konuchenko A.I., Doctor of Historical Sciences, Professor of the Department of History of Russia and foreign countries of Chelyabinsk State University.
Honali Kurbonzoda, Doctor of Historical Sciences, Rector of the «National Institute of professional development and training of educators».
Platonova N.M., Doctor of Historical Sciences. Associate Professor of the Department “Theory and History of State and Law” of the Federal State Budgetary Educational Institution of Higher Education “Far Eastern State University of Communications” (Khabarovsk).
Klimenko D.A., Candidate of Philology, specialist in Italy.
Nagornova E.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages at the Institute of Foreign Languages of the Peoples' Friendship University of Russia.
Nikashina N.V., PhD in Philology, Associate Professor of the Department of Theory and Practice of Foreign Languages, Institute of Foreign Languages, Peoples' Friendship University of Russia.

 

 

Abstracts
Runskaya D.S.
Stanchuliak T.G.
Lexical expressive means in information blocks of online marketing platforms
The article is devoted to the analysis of lexical expressive means used by copywriters on electronic marketing platforms. The selection of lexical means is carried out by means of the continuous sampling method within the framework of the marketing-oriented platform Steam. Then, lexical means are studied in terms of their ability to achieve the pragmatic goal of the message, which is to imprint the advertised product in the minds of consumers. The study found out lexical means most frequently used by copywriters in promotional texts to ensure their expressiveness.
Key words: marketing linguistics, promotional text, lexical expressive means, creolized text, persuasion, marketing communications.
 
Baykhanov I.B.
Features of human resource management in the context of global changes
The article presents a broad view of the problem of human resource management in the context of global transformations. This problem can be considered key for several sciences: sociology, management theory, organization theory, informatics, cultural studies, global studies, etc. It has both an applied and a general theoretical character. First, the birth of new theories of organizational management, in which the patterns of organizational change were highlighted, was a sign of the onset of large-scale changes in many areas of human life. Secondly, a theoretical look at the problems of human resource management in organizations convinces us of the need to adhere to a polyparadigm approach, which creates a multivariate vision of the path of human resources development.
Key words: globalization, social processes, social changes, management, labor resources, human resources, organizations.
 
Ryabova E.L.
Ternovaya L.O.
Explicit and hidden meanings of strikes
The country considers the historical experience of the strike struggle, which has been going on since the times of Ancient Egypt and does not stop at the present time. During this exceptionally long historical period, the strikes have not lost their original meanings, which included not only demands for better working conditions and payment of wages, but were also signals to society and the authorities about the existing trouble in political management, the inefficiency of the socio-economic course. It is this message sent by the labor movement to employers and governments that has led many leaders of the socialist movement to overestimate the power of strikes and overlook the process of transformation that continues to this day.
Key words: history, politics, labor movement, social protest, strike.
 
Murashko S.F.
Simonov P.Y.
Information and psychological warfare in modern socio-political communication
The article presents a general analysis of information and psychological warfare as a phenomenon of modern socio-political communication. Particular attention is paid to the characteristics of cyber warfare as a kind of information and psychological warfare. The authors come to the conclusion that confronting global cyber threats and maintaining socio-political stability are possible only on the basis of a clear and harmonious national ideology.
Key words: socio-political communication, information and psychological impact, information warfare, cyber warfare, national ideology.
 
Ivakin G.A.
Legislative activities of right-wing monarchists in the State Duma and the state council in 1907
On the basis of archival documents that were previously not introduced into scientific circulation, the article examines the legislative activity of the right-wing monarchists in 1907 – the period of work of the Second State Duma and the State Council of the Russian Empire. Passive participation in election campaigns led to the right-wing minority of representation in the lower house of the nascent institution of parliamentarism. A weak consolidation of the efforts of the rightists in the Duma and the State Council resulted in ineffective legislative work and neglect of constructive work with the government of P.A. Stolypin. The role of the Orthodox clergy is especially emphasized, for whom participation in the political life of the country was a real torment.
Key words: legislative activity, parliamentarism, Emperor Nicholas II, State Duma of the Russian Empire, State Council of the Russian Empire, Black Hundreds, rightists, right-wing monarchism, Orthodox clergy.
 
Moiseev A.N.
Analysis of the interaction of the highest military inspectorate with local military authorities and military units in the construction of the Red Army (on the materials of the Volga Military District 1918-1920)
The article analyzes the staffing, discipline, organization of daily and official activities of Military enlistment offices, Red Army infantry and artillery units and units of the Volga Military District, identified during the inspection by the Supreme Military Inspectorate of the Revolutionary Military Council of the Republic in the fall of 1918.
The purpose of the research is to provide detailed coverage on the basis of archival materials, features and problematic issues that existed in the local military administration (Military commissariats) and units of the Red Army during their creation and formation at the initial stage of the Civil War, in the summer - autumn of 1918.
The scientific component of the article emphasizes the importance of the activities of the Supreme Military Inspectorate of the Revolutionary Military Council of the Republic during the creation and formation of the system of local military administration, units, units and formations of the Red Army, during the Civil War.
In the course of scientific work, the main methods of scientific research were applied: general scientific - analysis, induction, deduction, analogy, abstraction, concretization; and special - historical-systemic and historical-comparative.
The content of the article reveals the state of affairs of Military enlistment offices, shortcomings and omissions in their work, in reserve, guard and formed infantry and artillery units of the Volga Military District (PriVO) located on the territory of individual provinces of the Middle Volga region in the initial period of the Civil War, in the autumn of 1918.
The value of the research consists in the introduction into scientific circulation of new archival primary sources highlighting the role and place of the Supreme Military Inspectorate in the construction of a high-quality, trained, combat-ready and combat-ready Red Army, military and local military administration bodies of the young Soviet Republic, in the most difficult conditions of the initial period of the Civil War.
The materials of the article can be used in teaching the disciplines of "History" and "Military History" in law enforcement and civilian educational organizations with military cycles and departments, in the research activities of young scientists (doctoral students, graduate students, masters and bachelors), as well as in the historical and patriotic work of educational institutions of various profiles.
Key words: Supreme Military Inspection, vsevobuch, inspection inspection, tribunal, guard units, tactical exercises.
 
Archugova A.S.
Ponomarenko L.V.
The role of Sino-Russian relations in the Shanghai Cooperation Organization (SCO) foundation by People's Daily
The history of the Sino-Soviet/Russian relations can be divided into periods of confrontation and the establishment of good neighborliness and cooperation. Since the collapse of the USSR, the Sino-Russian partnership has become the motivation for further cooperation in the field of security and building a multipolar world. An important place in the regional structure was occupied by the Shanghai Cooperation Organization, in which the Russian Federation and China became the leading countries and continued to play a key role in regional security. The role of Sino-Russian relations in the formation and development of the Shanghai Cooperation Organization is reflected in the articles of China's main newspaper "People's Daily".
Key words: USSR, Russia, PRC, Sino-Soviet relations, Sino-Russian relations, Shanghai Five, Shanghai Cooperation Organization, SCO, strategic partnership, Shanghai Pact, People's Daily.
 
Ternovaya L.O.
The place of the cookbook in political propaganda
The article presents the history of cookbooks, which act not only directly as collections of information about the preparation of various dishes, but also vividly reflect the socio-economic realities of their time. This deep connection of such literature with everyday life allows such collections of recipes to be used as a tool for political propaganda.
Key words: politics, power, cooking, political cuisine, propaganda, cookbook.
 
Kalabekova S.V.
Kolesnikova O.Y.
Sumskaya M.Y.
The consumerist trend and its impact on the education system
In article influence a consumption expert on an education system is considered, positive and negative consequences of penetration consumerist a trend in the educational environment are analyzed. The concept analysis «educational service» is given, the conditions of its occurrence caused by requirements of market relations are traced. It is shown, how consumerist the formation orientation transforms it into the major social marker, in the mechanism of realisation of social aspirations more and more. The attention to how consumer tendencies change an education system, character of used pedagogical and methodical receptions is paid.
Key words: consumerism, trend, education, educational service, market relations, social marker.
 
Titov A.A.
New approaches and technical solutions laid the foundation for the creation of Soviet cruise and guided ballistic solid-fuel missiles for operational and tactical purposes in the 1960s
The article is devoted to the process of designing and adopting the 4K95 (S-5) cruise missile, as well as the 9M76 Temp-S guided solid-propellant ballistic missile for service in the period from 1959 to 1965. Having analyzed the reasons for the development of these weapons in the USSR and USA, the author links the process of their designing with the introduction of new American doctrines, which provoked the Soviet Union to respond to the challenges of its opponents.The article reveals the main approaches in the designing operational-tactical missiles, for the development of which the Soviet government intensified its scientific and technological endeavours. Based on archives and memories of participants of the events, the article shows activities of Russian scientific institutions, as well as research-and-production and industrial enterprises taking part in the development of missile technology. Significant number of documents and materials that reflect the process of operational-tactical missile development (previously unknown to the scientific community) were introduced into academic circulation. The article analyzes the design of the missiles and their individual components. This analysis reveals new approaches and innovative design solutions, which formed the basis for the development of operational-tactical nuclear weapons for the USSR Ground Forces. The research provides current estimate of these solutions. The article focuses on cooperation of enterprises of the Russian defense industry in the process of missile technology developing.
Key words: history of the creation of missiles, guided solid-fuel ballistic missile, Temp-C, Ground Forces cruise missiles, S-5 system.
 
 
 
Authors
Archugova A.S., Applicant, Department of History of Russia, Assistant, Department of Foreign Languages, Faculty of Humanities and Social Sciences, People’s Friendship University of Russia (RUDN University).
Baykhanov I.B., Candidate of Political Science, expert.
Ivakin G.A., Doctor of Historical Sciences. Associate Professor. Deputy Director of the Psychological Institute named after L.G. Shchukina, Federal State Scientific Institution "Psychological Institute" of the Russian Academy of Education.
Kalabekova S.V., Associate Professor of the Department of Humanities of the North Caucasus State Academy (SKGA), Candidate of Philosophy, Associate Professor.
Kolesnikova O.Y., Candidate of Legal Sciences, Associate Professor of the Department of Civil Law and Procedure of the Plekhanov Russian University of Economics, Branch in Pyatigorsk.
Moiseev A.N., Doctoral student, Department of History, Ulyanovsk State Pedagogical University named after I.N. Ulyanov, 07.00.02. Associate Professor of the 1st Department of Tactics and General Military Disciplines of the branch of the VUNTS of the Air Force "VVA" in Syzran, colonel-reserve, Candidate of Military Sciences, Associate Professor.
Murashko S.F., PhD in Psychology, Associate Professor. Professor of the Department of Russian and Foreign Languages Moscow Academy of the Investigative Committee.
Ponomarenko L.V., Doctor of Historical Sciences, professor, Department of Foreign Languages, Faculty of Humanities and Social Sciences, People’s Friendship University of Russia (RUDN University).
Runskaya D.S., Bachelor of Linguistics, Master Student of the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Ryabova E.L., Doctor of Political Sciences, Professor, International Publishing Center.
Simonov P.Y., Postgraduate student of the Russian Presidential Academy of National Economy and Public Administration.
Stanchuliak T.G., Candidate of philological sciences (PhD in Philology), Associate Professor of the Department of Foreign Languages in Theory and Practice, the Institute of Foreign Languages, Peoples’ Friendship University of Russia.
Sumskaya M.Y., Candidate of Historical Sciences, Associate Professor of the Department of Theory and History of State and Law of the Plekhanov Russian University of Economics, Branch in Pyatigorsk.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Titov A.A., Deputy Head of the Mikhailovsky Military Artillery Academy.