Editorial Council
Chief Editor:
Ryabova E.I., Candidate of Political Sciences, head of the scientific and political project "Almanac Crimea" of the publishing center "Etnosocium", developer and teacher of advanced training courses for civil servants in the city of Sevastopol. Practicing lawyer, specialist in labor and service disputes.
Deputy Chief Editor:
Halimbekov Kh.Z., Doctor of Economics, professor, international expert.
Kondrashihin A.B., Doctor of Economics, Professor, Department of Economics and Management, Institute of Economics and Law (Branch) “Academy of Labour and Social Relations” in Sevastopol.
Academic Council:
Abdulaeva Z.L., Candidate of Economic Sciences, Associate Professor, Deputy Head of the Department of Applied Informatics in Jurisprudence, Dagestan State Technical University.
Abramov V.L., Doctor of Economic Sciences, Professor. Chief Researcher of the Russian Federation Government Institute for International Economic Research of the Financial University.
Abramova O.D., Doctor of Political Sciences, Candidate of Economic Sciences, Professor. Russian Presidential Academy of National Economy and Public Administration.
Bolotskih E.G., Honored Member of the Russian Academy of Arts, Honored Artist of the Russian Federation, Member of the Russian Union of Artists, the Moscow Union of Artists, the Creative Union of Artists of Russia, the International Art Foundation, Professor of the Design Department of the Russian State University of Art and Design.
Fotina L.V., Doctor of Economic Sciences, Professor.
Honali Kurbonzoda, Doctor of Historical Sciences. Professor, Rector of the “National Institute of professional development and training of educators”, Tajikistan.
Kantaeva O.V., Doctor of Economic Sciences, Certified Auditor of the Russian Federation, General Director of “Lyudmila” Audit firm.
Larina T.V., Candidate of Economic Sciences, Deputy Head of the economic development department in Sevastopol.
Martinkin A.V., Candidate of Historical Sciences, Director of the Center for Political and Ethnic Confessional Studies at the Moscow State University in Sevastopol, Head Department of History and International Relations, Associate Professor of the Department of Foreign Languages of the Branch of Moscow State University in Sevastopol.
Mikhaylenko A.N., Doctor of Political Sciences, Professor, State Counselor of the Russian Federation of the 3rd class.
Murashko S.F., Professor. Honored Worker of Higher Professional Education of the Russian Federation, Professor of the Department of Russian and Foreign Languages, Moscow Academy of the Investigative Committee of the Russian Federation.
Naumova G.R., Doctor of Historical Sciences, Professor, Lomonosov Moscow State University. Member of the Academy of Economic Philosophy.
Nosov V.V., Doctor of Economic Sciences, Associate Professor, Professor.
Sanzheeva L.V., Doctor of Cultural Studies, Associate Professor, Professor of the Department of Ethnoculturology of the Russian State Pedagogical Herzen University.
Stas’kov N.V., Doctor of Political Sciences, Expert.
Vodolackiy V.P., Doctor of Social Sciences, Deputy of the State Duma of the Russian Federation, Supreme Ataman of the Union of Cossacks of Russia and abroad Warriors, Cossack General.
Yanuskina V.V., Candidate of Law, Lecturer of the department of jurisprudence and practical jurisprudence, Institute of Social Sciences of the Russian Presidential Academy of National Economy and Public Administration.
International block:
In Jui, People’s Republic of China, Far Eastern Federal University.
Verezubova T.A., Doctor of Economics, Professor, Head of the Department of Finance, Educational Establishment "Belarusian State Economic University", Minsk, Republic of Belarus.
Wang Haiyan, Candidate of Economic Sciences. Senior Researcher, Deputy Head of the Center for Central Asian Studies, Center for Russian Studies, Institute of International Relations and Regional Development and the Institute for the Study of the SCO East China Pedagogical University.
Content
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Technical science
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| Sultanova L.M., Gutieva N.A., Batmanov E.Z., Batmanova K.M. On the issue of road safety strategy in Russia and the world | 13 |
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Economic theory
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| Dilinuer Ahemaiti The equal rights governance model of the BRICS new development bank | 23 |
| Kalinovskaya N.A., Sokolova I.A., Lobyntseva M.O. Development of a system of motivation for learning and staff development | 31 |
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Mathematical, statistical and instrumental methods in economics
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| Ternovaya L.O. “Roses are blooming in Chair Park”: facts of history and economics preserved in flower names | 38 |
| Kubanova M.Ya. Implementation of the national project “digital economy” (on the example of the karachay-cherkess republic) | 47 |
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Regional and sectoral economy
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| Semenova L.U. The federal project “Digital Region” and the national project “Digital Economy” in the socio-economic development of the Karachay-Cherkess Republic | 54 |
| Drebot A.M., Pavlova T.A. International tourism in the Greater Mediterranean region | 60 |
| Kondrashihin A.B. Academic community of the city in international economic integration | 68 |
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Management
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| Chen Che Comparison of Internet Marketing and Traditional Marketing | 78 |
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World economy
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| Yu Нan Music as a marketing tool at mass exhibition events | 82 |
| Chen Che The opportunities and challenges of marketing in the Internet age | 87 |
| Yu Нan The relationship between background music and the effectiveness of daily sales in catering | 92 |
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Abstracts
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103
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Authors
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110
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Abstracts
Sultanova L.M.
Gutieva N.A.
Batmanov E.Z.
Batmanova K.M.
On the issue of road safety strategy in Russia and the world
The article is devoted to the road safety strategy. Based on the analysis of the government document "Strategy for road safety in the Russian Federation for 2018 - 2024", the main directions for the development of this area in Russia are noted. The subjects touched upon were the construction and repair of roads, the introduction of photo and video surveillance of the state of road safety, the system of "smart traffic lights". The necessity of studying international experience in the field of improving road safety was emphasized. The most interesting and effective aspects of this experience are shown. The dominance in many countries of administrative and legal factors in the regulation of traffic is noted.
Keywords: transport, road safety, strategy, accident risks, explanatory prevention, administrative impact, disciplinary measures.
Dilinuer Ahemaiti
The equal rights governance model of the BRICS new development bank
The New Development Bank (hereinafter also referred to as the NDB, the Bank) was established by the member states of the BRICS interstate association in order to prevent negative consequences from the potentially possible destabilization of the macroeconomic situation in the world and excessive volatility of the international financial market. In addition, the NDB acts as one of the instruments for pursuing their own policy by the BRICS countries in the international arena, including in financial terms. The NDB has two fundamental differences from the traditional concept of this type of financial structure. Firstly, we are talking about the format for the founders to make a decision on the strategy of the Bank's actions in the international financial market - in the NBR, the founders make all decisions taking into account full equality (instead of the traditional regime of a weighted distribution of votes). Secondly, for the first time in international practice, the mechanism of collegial management was based on the principle of consensus (reaching agreement) instead of the principle of majority vote priority when making significant decisions. According to the modeled by a group of scientists scheme for the distribution of managerial participation and a set of rules for the actions of the founders of the NDB in cases of unfavorable changes in the global financial environment, with a weighted model of the distribution of votes, China would receive the greatest influence in terms of the management of the Bank. However, the principle of consensus, as a fundamental imperative in the management of the Bank when solving issues of a global, strategic level, eliminates this factor. Thus, the management structure of the BRICS New Development Bank is in a state of balance in terms of influence on its policy by the founding countries.
Keywords: new development Bank, BRICS, equal rights model, voting rights, decision-making efficiency, governance, governance principles.
Kalinovskaya N.A.
Sokolova I.A.
Lobyntseva M.O.
Development of a system of motivation for learning and staff development
Currently, the competitiveness of an organization is influenced by many factors. One of these factors is the labor collective, which is fully involved in the work process and seeks to improve the efficiency of the organization. For the successful operation of the organization, it is necessary to reveal and increase the potential of its employees. As you know, labor potential is a set of capabilities of an employee, a team or the entire organization as a whole. And in order to increase the indicator of labor potential, additional education, advanced training courses, and employee motivation are required.
With the right approach to staff development, the labor potential will only grow. Of particular importance in increasing the potential of employees is the created system of material and non-material motivation. The article presents the theoretical aspects of motivation for training and development of personnel, analyzes the reasons for the lack of motivation of employees of a municipal institution, and provides recommendations for improving and developing a motivation system.
Keywords: personnel management, motivation system, personnel training and development, mentoring, employee motivation for training, motivation methods.
Ternovaya L.O.
"Roses are blooming in Chair Park": facts of history and economics preserved in flower names
The article introduces the reader to the world of blooming roses, each of which has its own name, emphasizing its uniqueness. The famous houses that have existed for more than two centuries, engaged in the selection of roses, draw the names of their creations from the names of prominent personalities, toponyms or works of human hands. By the names of roses, one can judge not only the political or cultural preferences of breeders, but also capture the spirit of changes in tastes, moods, and political trends.
Keywords: culture, history, economy, parks, onomastics, floronyms, roses.
Kubanova M.Ya.
Implementation of the national project "digital economy" (on the example of the karachay-cherkess republic)
The digital revolution is rapidly changing the global economy, opening a new stage of the technology race. In the process of realizing national interests in the field of digital economy, first of all, it is necessary to create conditions for the development of large Russian organizations in the field of information and communication technologies, to ensure the creation of cross-industry consortia in the field of digital economy on the basis of the largest Russian Internet companies, banks, telecom operators, payment system operators, financial market participants, state-owned companies and corporations.
Keywords: digital economy, digitalization, information society, regional digital economy program.
Semenova L.U.
The federal project "Digital Region" and the national project "Digital Economy" in the socio-economic development of the Karachay-Cherkess Republic
In modern conditions, digitalization plays a huge role in the socio-economic development of regions. The federal project "Digital Region" is envisaged for digitalization of all regions of Russia. The state program "Development of the digital economy of the Karachay-Cherkess Republic". A special place in which is given to the subprogram "Management of the state program "Development of the digital economy of the KCR". It was noted that one of the most important areas is the development and support of highly qualified personnel in digital processes. In conclusion, it is proposed to develop a corresponding project of the KCR and the North Caucasus State Academy, which includes a list of events, where one of the points will be the development of a methodology for the formation of a digital region, indicating its essence and components.
Keywords: federal and national projects, digital economy, digitalization, region, digital technologies, socio-economic development, sources of financing.
Drebot A.M.
Pavlova T.A.
International tourism in the Greater Mediterranean region
The Mediterranean region, including both the northern and southern shores, is the principal tourist destination in the world. Consequently, tourism plays a vital role in the economies of the region, acting as a significant source of economic growth and employment, while also making a positive contribution to a country’s external balance of payments. This report analyses the role of sustainable tourism in the Mediterranean, with special reference to the local and regional context in which they operate. In doing so, it: outlines the significance of tourism for the countries of the Mediterranean; examines the main challenges facing tourism in the region, especially in the context of the Arab Spring, and how these challenges impact on local and regional authorities; describes the role of the different agencies that are currently engaged with tourism issues in the Mediterranean, providing an outline of their programs and initiatives; examines the role of local and regional authorities in tourism in the Mediterranean.
Keywords: Greater Mediterranean, recreational resources, tourism, Union for the Mediterranean, COVID-19.
Kondrashihin A.B.
Academic community of the city in international economic integration
Integration processes and economic transformations in the post-Soviet space arouse unrelenting research interest and attract the attention of domestic and foreign experts. The multiplicity of factors and conditions for the functioning/location of productive forces (PS), the diversity of socio-economic interests and characteristics of the subjects involved in these processes predetermine the abundance of research topics, formulations of the object-subject of research, the goals of research requests, contribute to the enrichment of the theory and methodology of science. The results of scientific analysis are relevant for the choice of regional development strategies, the formation of programs and plans, budgetary and financial mechanisms, control tasks and figures for the development of budget investments.
Keywords: investments, economics, development, forecasting, theories, budget, analysis, specialists.
Chen Che
Comparison of Internet Marketing and Traditional Marketing
With the rapid development of information technology, at this stage of the world in the Internet era, the emergence of the Internet in human life has brought a lot of convenience, at the same time, the emergence of many new things, such as Internet marketing. Internet marketing, as an integral part of real economic development, is of great research importance.
Keywords: Internet Marketing, Traditional Marketing, Marketing Integration.
Yu Нan
Music as a marketing tool at mass exhibition events
The article considers music as a marketing tool used at mass exhibition events. As the author points out, the use of music at mass exhibition events can be an effective marketing tool to attract visitors and create a positive atmosphere at the event.
Keywords: music, marketing tool, mass events, exhibitions.
Chen Che
The opportunities and challenges of marketing in the Internet age
With the advent of the Internet era, the traditional business model in China has undergone a profound change, and marketing is facing many challenges, including technology homogeneity, growing consumer demands, and the urgent need to prevent network security risks.
Keywords: Information age, corporate marketing, marketing strategy.
Yu Нan
The relationship between background music and the effectiveness of daily sales in catering
The paper is devoted to the study of the relationship between background music and the effectiveness of daily sales in catering establishments. The author notes the following: There are many studies devoted to the influence of music on the effectiveness of the restaurant business. Some of them give positive results, while others do not detect a significant influence of music on sales. However, most studies show that background music can increase the efficiency of daytime sales in cafes and restaurants if the choice of music and its volume are selected in accordance with the type of institution and its target audience. It should be borne in mind that each institution is unique and may have its own characteristics that may affect the effect of using music. In addition, it is important to choose the right musical repertoire, taking into account the preferences of the target audience and the style of the institution. It is also important to take into account the volume of music and its emotional coloring, which can affect the mood of visitors and, as a result, their behavior.
Keywords: background music, catering establishments, daily sales, efficiency of economic activity.
Authors
Batmanov E.Z., Candidate of Technical Sciences, Senior Lecturer of the Department "Organization and Traffic Safety" of the Dagestan State Technical University.
Batmanova K.M., Postgraduate student of 1 year of study at Dagestan State Technical University.
Chen Chen, PhD student. Belgorod State National Research University.
Dilinuer Ahemaiti, Postgraduate student, Saint Petersburg State University, Saint-Petersburg, Russia.
Drebot A.M., Senior lecturer, Sevastopol State University.
Gutieva N.A., Candidate of Technical Sciences, Associate Professor of the Department of "Building Design, Urban Construction and Agriculture" North Caucasus Branch of the Belgorod State Technological University named after V.G. Shukhov.
Kalinovskaya N.A., PhD in Economics, Associate Professor of the Department of Management, Far Eastern State Transport University, Khabarovsk.
Kondrashihin A.B., Doctor of Economics, candidate of technical sciences, master of theology, Professor, Department of Economics and Management, Institute of Economics and Law (Branch) "Academy of Labour and Social Relations" in Sevastopol, State institution - Branch of the Pension Fund of the Russian Federation for the city of Sevastopol.
Kubanova M.Ya., Candidate of Economic Sciences Federal State Budgetary Educational Institution of Higher Education "North Caucasus State Academy".
Lobyntseva M.O., Master student of the direction "Personnel Management", Far Eastern State Transport University, Khabarovsk.
Pavlova T.A., Master, Senior Lecturer, Sevastopol State University.
Semenova L.U., Candidate of Economic Sciences. Federal State Budgetary Educational Institution of Higher Education "North Caucasus State Academy".
Sokolova I.A., PhD in Philosophy, Associate Professor of the Department of Management, Far Eastern State Transport University, Khabarovsk.
Sultanova L.M., Candidate of Technical Sciences, Associate Professor of the Department "Organization and Traffic Safety" of the Dagestan State Technical University.
Ternovaya L.O., Doctor of Historical Sciences, Professor. Moscow Automobile and Highway State Technical University.
Yu Нan, Herzen Russian State Pedagogical University.