Editorial Council
Chief Editor:
Ryabova E.I., Candidate of Political Sciences, head of the scientific and political project "Almanac Crimea" of the publishing center "Etnosocium", developer and teacher of advanced training courses for civil servants in the city of Sevastopol. Practicing lawyer, specialist in labor and service disputes.
Deputy Chief Editor:
Halimbekov Kh.Z., Doctor of Economics, professor, international expert.
Kondrashihin A.B., Doctor of Economics, Professor, Department of Economics and Management, Institute of Economics and Law (Branch) “Academy of Labour and Social Relations” in Sevastopol.
Academic Council:
Abdulaeva Z.L., Candidate of Economic Sciences, Associate Professor, Deputy Head of the Department of Applied Informatics in Jurisprudence, Dagestan State Technical University.
Abramov V.L., Doctor of Economic Sciences, Professor. Chief Researcher of the Russian Federation Government Institute for International Economic Research of the Financial University.
Abramova O.D., Doctor of Political Sciences, Candidate of Economic Sciences, Professor. Russian Presidential Academy of National Economy and Public Administration.
Bolotskih E.G., Honored Member of the Russian Academy of Arts, Honored Artist of the Russian Federation, Member of the Russian Union of Artists, the Moscow Union of Artists, the Creative Union of Artists of Russia, the International Art Foundation, Professor of the Design Department of the Russian State University of Art and Design.
Fotina L.V., Doctor of Economic Sciences, Professor.
Honali Kurbonzoda, Doctor of Historical Sciences. Professor, Rector of the “National Institute of professional development and training of educators”, Tajikistan.
Kantaeva O.V., Doctor of Economic Sciences, Certified Auditor of the Russian Federation, General Director of “Lyudmila” Audit firm.
Larina T.V., Candidate of Economic Sciences, Deputy Head of the economic development department in Sevastopol.
Martinkin A.V., Candidate of Historical Sciences, Director of the Center for Political and Ethnic Confessional Studies at the Moscow State University in Sevastopol, Head Department of History and International Relations, Associate Professor of the Department of Foreign Languages of the Branch of Moscow State University in Sevastopol.
Mikhaylenko A.N., Doctor of Political Sciences, Professor, State Counselor of the Russian Federation of the 3rd class.
Murashko S.F., Professor. Honored Worker of Higher Professional Education of the Russian Federation, Professor of the Department of Russian and Foreign Languages, Moscow Academy of the Investigative Committee of the Russian Federation.
Naumova G.R., Doctor of Historical Sciences, Professor, Lomonosov Moscow State University. Member of the Academy of Economic Philosophy.
Nosov V.V., Doctor of Economic Sciences, Associate Professor, Professor.
Sanzheeva L.V., Doctor of Cultural Studies, Associate Professor, Professor of the Department of Ethnoculturology of the Russian State Pedagogical Herzen University.
Stas’kov N.V., Doctor of Political Sciences, Expert.
Vodolackiy V.P., Doctor of Social Sciences, Deputy of the State Duma of the Russian Federation, Supreme Ataman of the Union of Cossacks of Russia and abroad Warriors, Cossack General.
Yanuskina V.V., Candidate of Law, Lecturer of the department of jurisprudence and practical jurisprudence, Institute of Social Sciences of the Russian Presidential Academy of National Economy and Public Administration.
International block:
In Jui, People’s Republic of China, Far Eastern Federal University.
Verezubova T.A., Doctor of Economics, Professor, Head of the Department of Finance, Educational Establishment "Belarusian State Economic University", Minsk, Republic of Belarus.
Wang Haiyan, Candidate of Economic Sciences. Senior Researcher, Deputy Head of the Center for Central Asian Studies, Center for Russian Studies, Institute of International Relations and Regional Development and the Institute for the Study of the SCO East China Pedagogical University.
Content
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Current issues of economics and innovation
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| Shevtsov V.V., Chernyshenko V.V. On continuous personalized training of agricultural workers in the context of modern digital transformations | 13 |
| Ternovaya L.O. National specifics of fast and tasty entry into the world of consumerism and the political traps of this process | 23 |
| Khamidullina N.V., Opatskikh A.N. Innovative methods and technologies for surveying unfinished construction projects | 32 |
| Grebeniuk A.A. Grebeniuk A.A. The forecast of the implementation of the national program for the development of the Russian aviation industry for 2024-2030 | 42 |
| Ilicheva E.V., Smirnova A.A., Nazarova M.A. The personnel policy of museums in modern conditions | 54 |
| Katsiuba O.P. Basic guaranteed income as a factor in the evolution of the structure of society | 62 |
| Kong Haoyu The impact of business analytics on improving financial management efficiency in small and medium-sized businesses in Russia: strategies, tools and practical applications | 74 |
| Liu Yubing Business administration in the public administration system | 81 |
| Pei Xiaomeng An integrated approach to public administration and sectoral policies: analysis, strategies and ways to improve in Russia | 88 |
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Regional and international studies
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| Sirazetdinov E.R. Formation of promising directions for the development of peasant (farm) economies in the Republic of Tatarstan | 95 |
| Fen Gshuhan Strategic Considerations for the New Silk Road Economy | 105 |
| Jia Pengling, Bai Huaan The current state and prospects of trade and economic cooperation between China and the Russian Far East | 112 |
| Zhao Yao Development of Russian-Chinese trade and economic relations under the conditions of the Western sanctions policy | 120 |
| Yan Nuoshan Opportunities and ways of development of economic construction: “Belt and Road” | 128 |
| Degenonga Estelle Setond Alice Analysis of the current state of livestock production in West Africa | 135 |
| Zvereva V.V. Transformation of Eurasian Transport corridors: an analysis of the redistribution of freight flows between China and Europe in 2023-2024 | 144 |
| Ibrahimli M.B.S., Aliyeva A.S. Assessment of innovative development of service sector enterprises and factors influencing them | 151 |
| Kuzmina K.A. BRICS enlargement: implications for the global oil market | 161 |
| Lazarenko D.Yu., Zanin S.S. Hazard assessment and risk management in road infrastructure: challenges for regional marketing | 169 |
| Li Changhao Digital media planning and the advertising market in the context of digital technologies | 180 |
| Li Yubo Research on the efficiency and dynamic changes of digital enterprises in the process of transformation of foreign trade practices | 186 |
| Lynda Djellal The impact of scientific and technological progress on the labor market and job organization | 192 |
| Liu Wenting Implementation of business analytics in the development of the financial sector of countries: data processing to improve the efficiency and competitiveness of Russian companies | 198 |
| Nie Shuman Strategies for managing economic development in Russia: global changes and prospects | 205 |
| Batogova M.A., Mazko E.A., Safonov G.D., Teplovodsky M.N. Features of macroeconomic stabilization during the period of change of government in Great Britain | 212 |
| Abramov V.L. Possibilities of using digital technologies for the development of integration interaction in the EAEU | 225 |
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Abstracts
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234
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Authors
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255
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Abstracts
Shevtsov V.V.
Chernyshenko V.V.
On continuous personalized training of agricultural workers in the context of modern digital transformations
Based on the analysis of modern educational trends and the practice of continuous personalized learning using artificial intelligence, the necessity and possibility of using appropriate, adapted to Russian agricultural realities, modern digital platforms based on artificial intelligence in the context of modern digital transformations for organizing continuous and personalized training and retraining of agricultural workers in the region at the regional level is stated and justified. The practical aspects of the implementation of a regional educational project are presented, which is based on the development of machine learning algorithms, the creation of a big data processing system, the integration of modern educational technologies, a methodology for evaluating the effectiveness of training, an intuitive interface and the introduction of artificial intelligence algorithms to personalize learning, which will adapt the processes of training and retraining of employees of the regional agroindustrial complex taking into account the individual needs of students.
Keywords: digital transformation, neural network, artificial intelligence, education, agriculture, students, staff, sustainability, efficiency.
Ternovaya L.O.
National specifics of fast and tasty entry into the world of consumerism and the political traps of this process
The article leads to the segment of the world of consumption, where the needs of people not only to get fast and high-quality food, but also to express their national character and attitude to life with its help, organically intersect. However, taking into account these wishes of ordinary citizens does not go unnoticed by politicians who use stereotypes of people's eating behavior in political technologies. This pattern is revealed in the article using the example of such a product as sausages.
Keywords: consumerism, consumer society, fast food, election process, political technologies, political agitation, national self-identification.
Khamidullina N.V.
Opatskikh A.N.
Innovative methods and technologies for surveying unfinished construction projects
The article examines unfinished construction - these are directly those objects that were not put into operation within a certain period and for which documents on acceptance into operation were not signed. Objects of unfinished construction must be mothballed.
During conservation, the period for which construction is temporarily stopped is indicated, the conditions under which conservation is carried out, and the name of the organization that prepares the unfinished construction site for conservation and ensures the safety of the construction and work performed is indicated.
However, as practice shows, unfinished construction projects are not conserved due to lack of funding. The purpose of the work- is to inspect an unfinished construction site.
Research objectives:
- analysis of the methodology for examining unfinished construction projects;
- study of equipment used in the inspection of artificial structures;
- determination of characteristics of building structures.
Research methods: The work uses a comprehensive research method, including analysis of modern scientific research and current regulatory and technical documentation in the field of transport infrastructure, as well as advanced foreign experience.
The results obtained and their novelty.
The possibility of using modern techniques, as well as software and hardware, for inspecting unfinished construction objects, as well as determining the planned and altitude position of the object in space, is considered.
The developed solutions can be used when inspecting unfinished construction projects.
Keywords: pipe, wings, reinforced concrete structures, links, foundations, construction, steel structures, defects, concrete, hydrometeorological surveys, aerial photography.
Grebeniuk A.A.
The forecast of the implementation of the national program for the development of the Russian aviation industry for 2024-2030
The article analyzes the current implementation of the state program for the development of the Russian aviation industry for 2024-2030, and possible directions of its movement. In his work, the author examines the key indicators of the program's implementation set by the government, and the achieved results of the program's implementation by the end of 2024. The full implementation of the current program, according to the position of the Russian government and the author, is vital both for the preservation of the Russian civil aviation industry and civil aviation, in the new working conditions in connection with its own, and will allow the Russian civil aviation industry to reverse the negative trend of recent decades. However, given that recent industry development programs have actually proved to be failures, there is serious caution about the implementation of the new program. The author analyzes the current indicators of the program's implementation, and corrective measures approved following the results of the first two years of work.
Keywords: national program for the development of the Russian aviation industry for 2024-2030, civil aviation industry, efficiency of implementation.
Ilicheva E.V.
Smirnova A.A.
Nazarova M.A.
The personnel policy of museums in modern conditions
The article is devoted to the issues of staffing and the formation of an effective management system in museum institutions. In the course of the research, it was revealed that the matrix management structure is more suitable for cultural organizations (in particular museums). In the organizations under consideration, there is a "personnel shortage" and high staff turnover. An administrative approach to personnel management is still being practiced, a strict hierarchy is in effect, methods for evaluating employee performance are ineffective and negatively affect their motivation. The article highlights the need to implement a control system based on the evaluation of each employee's work "by result", as well as the introduction of the capabilities of social media and digital communications into the sphere of communication.
Keywords: personnel policy, professional burnout, organizational structure, evaluation of work "by result", staff motivation, matrix management structure, digital communications.
Katsiuba O.P.
Basic guaranteed income as a factor in the evolution of the structure of society
The article discusses the concept of basic guaranteed income (BGD) as a key factor that can influence the evolution of the structure of modern society. The article analyzes the social, economic and cultural consequences of the introduction of BGD, including its impact on employment, redistribution of wealth and changes in the model of social stratification. Special attention is paid to how BGD can contribute to reducing economic inequality, increasing social stability and creating conditions for creative self-expression and personal growth. Various approaches to the implementation of this system and their possible consequences for the future development of society are considered, including potential challenges such as dependence on government support and changes in motivation to work. The conclusions of the article are aimed at assessing the long-term impact of BGD on the transformation of the social and economic structure, as well as finding ways to integrate this concept into modern social institutions.
Keywords: basic guaranteed income, social evolution, economic inequality, social structure, employment, income redistribution, social stability, motivation to work, the future of society, government support, social digital currency.
Kong Haoyu
The impact of business analytics on improving financial management efficiency in small and medium-sized businesses in Russia: strategies, tools and practical applications
This article examines the main issues of using business analytics to improve the efficiency of decision-making in financial management of small and medium-sized businesses in Russia. The purpose of this article is to study the use of business analytics to improve business performance and efficiency for small and medium-sized businesses in Russia. To achieve this goal, we set the following objectives: to identify the main strategies and modern tools for applying business analytics; to study the main problems in applying this method to improve the economic activity of small and medium-sized businesses; to reveal the concepts and structure of financial management of small and medium-sized businesses in Russia. In the course of this study, we used the methods of comparative analysis of literature, generalization and interpretation of results. As a result of the study, we came to the following conclusions: the use of business analytics technologies for financial management of small and medium-sized businesses increases the efficiency of integrating large amounts of data for making strategic decisions; increasing data automation by accelerating processes and improving the quality of forecasting and planning business decisions.
Keywords: business analytics, small and medium business, financial management, management decisions, automation, business analytics methods.
Liu Yubing
Business administration in the public administration system
This article is devoted to the issues of business administration in the public administration system. The purpose of the article is to study the methods of business administration and their use in public administration. To do this, we set the following tasks: define the concept of "business administration"; identify the methods and types of business administration and their use in the public administration system; describe the main problems of public administration and ways to solve them using business administration methods. In the course of our study, we used comparative and qualitative analysis of literature, generalization and interpretation of the results. As a result of the study, we came to the main conclusions: the main problem of public administration is identified, where this management is carried out in a unilateral executive order, while the use of business administration methods allows you to improve the management system at state sites, using tools for the effective organization of human and other resources, which allows you to achieve goals and objectives bilaterally, both for society and for the state.
Keywords: business administration, state and municipal administration, public administration.
Pei Xiaomeng
An integrated approach to public administration and sectoral policies: analysis, strategies and ways to improve in Russia
This article is devoted to the main issues of integrated public administration, including sectoral policy. The purpose of this article is to study the features of an integrated approach to public administration and sectoral policy in Russia. To do this, we have identified the following research objectives: to determine strategies for an integrated approach to public administration and sectors of the economy; to identify the main problems, shortcomings and ways to improve the management system; and to identify the regulatory aspects of public administration regulation. During the analysis, we used the methods of generalization, comparison and interpretation of the reviewed literature. As a result, we came to the following conclusions: we discovered critical problems in the integrated public administration system that hinder the achievement of the country's strategic goals; the main properties and components of an integrated approach to the public administration system have been identified; a modern model of the management system has been defined using the advantages of global digitalization in the world. To overcome the shortcomings of the integrated approach, it is proposed to consider a new methodology for strategic management in sectoral policy and the state as a whole.
Keywords: integrated approach, public administration, strategy, strategizing.
Sirazetdinov E.R.
Formation of promising directions for the development of peasant (farm) economies in the Republic of Tatarstan
The effective development of the agricultural sector of the economy, as practice has shown, largely depends on the development of entrepreneurship, in particular peasant (farm) farms. Their functioning ensures that markets are filled with domestic products, which is important - competitive, as well as the creation of jobs for the population. Another important factor in the need for the functioning of peasant (farm) households is the development of rural areas, which plays a significant role in modern state policy. These conditions explain the relevance of the topic discussed in the article - the most promising areas for the development of peasant (farm) farms, which we consider using the example of the Republic of Tatarstan. This topic is becoming most relevant in light of the events of recent years that have affected the development of all sectors of the economy: pandemic conditions, sanctions from states that previously actively cooperated with the Russian Federation and others. The object of the research described in this article is the functioning of peasant (farm) farms in the Republic of Tatarstan. The purpose of the study was to assess and analyze the directions of development of peasant farms and develop recommendations for the development of the most promising areas. Research methods include analysis and synthesis, monitoring methods, individual research methods, classification and comparison methods. Scientific novelty lies in the development of means for solving the problem of ensuring the effective functioning of peasant (farm) farms, as a means of ensuring a solution to the state’s food problem, and in substantiating state policy for the support and development of rural areas and farms.
Keywords: directions for the development of peasant (farm) farms, methods of distribution of state support, promising areas of agricultural business, regional economics.
Fen Gshuhan
Strategic considerations for the new silk road economy
This article discusses the main issues related to the strategies for economic development of the New Silk Road. This initiative of new economic development was proposed by China Xi Jinping. The relevance of this topic is that China's economic activity significantly affects the development of foreign economic activity of all states, especially in the confrontation with the influence of the United States and new geopolitical realities. Therefore, the purpose of this article is to study the main strategies for the development of the Silk Road economy on the initiative of the PRC. The objectives of this study are: to assess the political and economic factors that affect the development and state of the New Economic Silk Road; to analyze the main problems of the development of the initiative to build the Silk Road and to outline the main development strategies and their prospects, as well as the degree of cooperation between Russia and China in the new project. To solve these problems, we used a comparative analysis of the literature, methods of generalization and interpretation of the results. As a result of the analysis, we came to the following conclusion: the project of economic development of the New Silk Road unites not only the economies of Central Asia and Europe, but also connects and develops territorial communications between the countries, which is the key to mutually beneficial economic cooperation and expansion of foreign economic activity.
Keywords: Great Silk Road, One Belt - One Road, New Economic Silk Road, economic and political cooperation, international transport routes.
Jia Pengling
Bai Huaan
The current state and prospects of trade and economic cooperation between China and the Russian Far East
This article explores the current state and prospects of trade and economic cooperation between China and the Russian Far East. The primary focus is on analyzing economic indicators of bilateral trade, investment interaction, as well as key infrastructure and energy projects. Additionally, the article examines the potential for further deepening cooperation in the fields of logistics, agriculture, and digital technologies. The article provides an analysis of the factors influencing the development of trade and economic relations, while identifying the main challenges and risks for future partnership.
Keywords: trade and economic cooperation, Russia's Far East, China, investments, energy partnership, logistics, agriculture, digital technologies, cross-border trade, geopolitical factors, transport corridors, "Belt and Road Initiative," special economic zones, advanced development territories.
Zhao Yao
Development of Russian-Chinese trade and economic relations under the conditions of the Western sanctions policy
This article reveals the problems at the present stage of trade and economic interaction between China and Russia. The purpose of the article is to determine the strategies of Russian-Chinese partnership in the conditions of sanctions imposed against Russia by the United States and the European Union countries. The following research methods were used in the work: method of political analysis, statistical method, deductive method. According to the results of the study, despite the sanctions imposed by Western countries, Russian-Chinese trade and economic cooperation is developing, as evidenced by the statistical data of trade supplies from Russia to China and from China to Russia. The article concludes that even if the U.S. and EU increase pressure on Russia and China and impose new sanctions, the strategic partnership between the two countries will continue, although they will have to develop strategies to circumvent anti-Russian sanctions under new conditions.
Keywords: trade and economic cooperation, Russian-Chinese partnership, Western sanctions policy, the United States, the European Union.
Yan Nuoshan
Opportunities and ways of development of economic construction: "Belt and Road"
This article discusses the key issues of the prospects for economic development of the "Road Belt" proposed in 2010 by the People's Republic of China. The purpose of this article is to study the main opportunities and prospects for economic development and cooperation, which includes the connection of three geopolitical corridors (northern, central and southern). The main objectives of our article are as follows: to analyze the advantages and prospects of the "Silk Road Economic Belt" concept; to assess the degree of influence of China's economic development on the Eurasian space and the role of this influence in modern geopolitical conditions. In the course of our study, we used the method of comparative analysis of literature, generalization and interpretation of the results. As a result of generalization and comparison of information, we came to the following conclusion: during the construction of the "Road Belt", new trade routes are created connecting Asia, Europe and Africa; additional opportunities for investing in new projects appear; strengthening the infrastructure of regions and logistics capabilities between continents, as well as the rapid development of new areas of cooperation, such as the digital economy.
Keywords: "Belt and Road", "Silk Road Economic Belt", China, Eurasia, economic cooperation, common infrastructure.
Degenonga Estelle Setond Alice
Analysis of the current state of livestock production in West Africa
The article presents a comprehensive analysis of the current state of livestock production in West Africa. Livestock production is a livelihood activity and plays a key role in food and nutrition security for the majority of the population in West Africa. It examines the main problems and challenges faced by farmers and suggest possible ways to improve the situation. The study is based on statistical data analysis.
Keywords: West Africa, livestock, agriculture, technology development, Biophysical, economic, environmental.
Zvereva V.V.
Transformation of Eurasian Transport corridors: an analysis of the redistribution of freight flows between China and Europe in 2023-2024
This article is dedicated to analyzing the trends in the redistribution of road transit flows along the China-Europe route bypassing the Russian Federation in 2023-2024. The study is based on statistical data from international organizations and expert assessments. Key factors influencing route changes have been identified: geopolitical tension, modernization of infrastructure in Central Asia, economic incentives, and the desire to diversify logistics chains. The analysis showed a 15.7% increase in freight transport volume through Eurasian corridors in 2023, reaching 1.8 million TEU. Meanwhile, the share of the Trans-Siberian route decreased by 8.3%, constituting 42.1% of total transit, while the route through Central Asia increased its share to 31.7%. Despite the decline in the share of traditional Russian routes, the overall volume of transit through the Russian Federation grew by 5.2%. A further strengthening of the trend towards the redistribution of flows bypassing Russia is anticipated, creating new challenges and opportunities for all participants in the international transport market. The study holds practical significance for logistics companies, government bodies, and researchers engaged in international trade and transportation issues.
Keywords: road transport flows, China-Europe, transit, logistics, Central Asia, geopolitics, infrastructure, Trans-Siberian route, diversification, international trade.
Ibrahimli M.B.S.
Aliyeva A.S.
Assessment of innovative development of service sector enterprises and factors influencing them
The article examines approaches to assessing the innovative development of service enterprises and analyzes key factors influencing this process. Against the backdrop of global changes in the economy and increasing competition, innovations are becoming an important element in increasing the competitiveness and sustainability of enterprises. The purpose of the study is to identify and analyze the main factors influencing the innovative activity of enterprises in the service sector, as well as to develop methods and approaches for effectively assessing the level of their innovative development. The study identified and classified internal and external factors influencing the innovative activity of enterprises, including economic, technological, social and organizational aspects. Based on the analysis, recommendations were proposed for improving innovation management methods to increase the efficiency and adaptability of enterprises in a dynamically changing environment.
Keywords: innovation, service sector, innovative development, influencing factors, competitiveness, innovation management.
Kuzmina K.A.
BRICS enlargement: implications for the global oil market
Five countries were invited to join the BRICS group: Egypt, Ethiopia, Iran, Saudi Arabia, and the United Arab Emirates. In 2024, a new expanded BRICS was formed, including Brazil, Russia, India, China, and South Africa. The expanded BRICS is the linchpin of the changing global order and the economic leverage to advance the agenda of the Global South. The new bloc is likely to have a profound impact on global energy investment and trade: in addition to impressive oil and gas deposits, the expanded BRICS will hold 72 percent of the world’s rare earth metals (including three of the five countries with the largest reserves). This paper aims to assess the energy market potential of each country invited to join the bloc.
Keywords: BRICS, BRICS expansion, energy markets, global energy trade, oil and gas.
Lazarenko D.Yu.
Zanin S.S.
Hazard assessment and risk management in road infrastructure: challenges for regional marketing
Threat assessment and risk management related to critical infrastructure facilities in the road sector is an urgent and multifaceted problem. Among the challenges are insufficient identification of potential threats, the difficulty of conducting comprehensive risk analyses and the lack of uniform standards for assessing the vulnerability of facilities.
It is necessary to take into account the impact of both anthropogenic factors and natural disasters and man-made accidents on the safety and sustainability of the entire infrastructure. Effective risk management requires the integration of modern methods and technologies, as well as continuous monitoring and updating of data on the condition of facilities. Critical infrastructure facilities in the field of road management play a key role in ensuring the safety and stability of transport systems. In modern conditions, especially in the context of the development of regional marketing, it is extremely important to develop and implement effective risk assessment and management strategies.
Keywords: risk management, system, structurally complex systems, safety, ecology.
Li Changhao
Digital media planning and the advertising market in the context of digital technologies
This article discusses the use of digital technologies in the advertising sphere, in particular digital media planning. The purpose of this article is to study the features of using digital technologies in media planning and in the advertising sphere in the context of global digitalization of society. To do this, we set the following tasks: to identify the main methods of using digital technologies in media planning; to determine the advantages and disadvantages of using digital technologies in the advertising sphere and to describe the prospects for development and influence on the development of the advertising market in Russia. To achieve these goals and objectives, we used the methods of comparative analysis of literature, generalization and interpretation of results. In the course of our study, we came to the following conclusions: the use of digital technologies in media planning is based on the development of special analytical (mathematical statistics) software that allows you to optimize and effectively plan advertising placement with a large audience reach, and also improved methods for monitoring advertising and the media market, the products of which affect the development of economic and commercial activities.
Keywords: media planning, digital media planning, digital marketing, media planning software, digital technologies.
Li Yubo
Research on the efficiency and dynamic changes of digital enterprises in the process of transformation of foreign trade practices
This article discusses the main aspects of the effective and dynamic development of digital enterprises in Russia in the context of global digitalization and its relationship with the transformation of foreign trade relations. The purpose of this article is to study the degree of influence of the development and use of digital technologies for the further effective and dynamic development of digital enterprises and the degree of their influence on foreign policy. Thus, the objectives of the study are: to define the concept of "digital enterprises" and the current state of development using innovative technologies; to identify the main trends and prospects for the effective development of digital enterprises in Russia in the context of global digitalization; to describe the relationship between the development of digital enterprises and foreign trade relations. In the course of our study, we used the methods of comparative analysis, generalization and interpretation of literature results. The main results of the study are as follows: further use of digital technologies in enterprises and services contributes to the development of innovative solutions that will help domestic companies successfully compete on international platforms.
Keywords: "digitalization", "digital enterprises", foreign trade economic activity, digital technologies, digital economy, automation.
Lynda Djellal
The impact of scientific and technological progress on the labor market and job organization
This article examines the multifaceted impact of scientific and technological progress on the labor market and job organization. Through critical analysis and the introduction of new theoretical approaches, the study explores how automation, artificial intelligence (AI), and digitalization are transforming employment structures, skill requirements, and organizational models. The findings highlight the necessity for adaptive strategies in education, public policy, and business practices to address the challenges and leverage the opportunities presented by technological advancements.
Keywords: technological progress, labor market, automation, artificial intelligence, job organization, workforce distribution, digitalization, employment trends, skill requirements, organizational structures.
Liu Wenting
Implementation of business analytics in the development of the financial sector of countries: data processing to improve the efficiency and competitiveness of Russian companies
This article discusses the use of business analytics in the financial sector of companies. The purpose of this article is to study the methods of business analytics and their techniques in the financial sector of companies in order to optimize and effectively operate financial resources. For this purpose, we set the following tasks: to analyze the role of business analytics in the financial sphere of the company's economic activity; to identify the main methods of business analytics in the commercial activities of companies; to assess the possibilities and prospects for using business analytics to improve the efficiency of financial indicators by optimizing the collection and analysis of information. To solve these problems, we used the methods of comparative analysis, generalization and interpretation of the results. As a result of our study, we came to the following conclusions: the use of business analytics plays a key role in organizing the financial activities of companies, in particular, the use of information technology helps to improve financial indicators, and process optimization improves interaction between clients and companies, improves the quality of products and services, accelerates financial transactions and leads to financial stability, and improves the quality of employee work (their job satisfaction).
Keywords: business analysis, business analytics, data processing, optimization, automation of business processes, methods of business analytics.
Nie Shuman
Strategies for managing economic development in Russia: global changes and prospects
This article examines the main issues of management strategies and prospects for the development of the Russian economy in the context of global changes. The purpose of this article is to study the strategies for economic development of Russia in the context of modern global changes in the world economy. To achieve this goal, we set the following tasks in our study: to assess the state of development of the Russian economy in the context of structural changes in the world economy; to determine the main promising areas for the development of the Russian economy; to outline further trends and strategies for economic development. In the course of our study, we used the main methods of comparative analysis of literature, generalization and interpretation of information. As a result of the study, we came to the following conclusions: in order for Russia to become a full-fledged "player" in the global economy, the government of the Russian Federation should promote economic and political development, providing citizens, entrepreneurs and the state with a high standard of living and competitiveness among small and medium-sized businesses and organizations, as well as the restoration of domestic production. To do this, it is necessary to use innovative technologies and changes in financing policy, in particular the modernization of budget policy.
Keywords: strategy of economic development of the Russian Federation, strategy, trends of economic and social development, transformation, long-term strategy, technological growth.
Batogova M.A.
Mazko E.A.
Safonov G.D.
Teplovodsky M.N.
Features of macroeconomic stabilization during the period of change of government in Great Britain
The article examines current trends and challenges of the socio-economic situation in the UK in 2023-2024, studies the main aspects of the macroeconomic policy pursued by the state, the current state of affairs, and also provides forecasts for the development of the main sectors of the UK economy.
Keywords: UK economic policy, monetary policy, fiscal policy, unemployment, social policy, foreign economic activity, inflation, Bank of England, stock market, public debt, retirement age, state budget, export, import.
Abramov V.L.
Possibilities of using digital technologies for the development of integration interaction in the EAEU
The relevance of the article is determined by the disclosure of the possibilities of using digital transformation mechanisms and technologies for the development of integration processes within the Eurasian Economic Union. The article reveals the main areas of digital transformation that are implemented at the supranational level and in the Union member states, as well as the existing barriers. The possibilities of using Russia's digital potential in the formation of the Eurasian digital space through the introduction of Eurasian technological platforms and digital services are determined. Scientific and practical significance lies in substantiating the conclusions and proposals for the conversion of existing digital platforms and technologies to achieve technological sovereignty, in the context of sanctions restrictions.
Keywords: digital technologies, Eurasian technological platforms, Eurasian Economic Union, EAEU, technological sovereignty.
Authors
Abramov V.L., Doctor of Economics, Professor. Federal State Educational Budgetary Institution of Higher Education "Financial University under the Government of the Russian Federation" (Financial University), Moscow. Chief Researcher, Institute of International Economic Relations Research; Professor of the Department of World Economy and World Finance (DME and MF).
Aliyeva A.S., Dissertation candidate at the Odlar Yurdu University, Republic of Azerbaijan, Baku.
Bai Huaan, Teacher, Guangxi University of Science and Technology, China.
Batogova M.A., Student. Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.
Chernyshenko V.V., Master's student, Kuban State University, Krasnodar.
Degenonga Estelle Setond Alice, Plekhanov Russian University of Economics.
Fen Gshuhan, 1st year graduate student. Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University.
Grebeniuk A.A., Federal state institution of higher education «Plekhanov Russian university of economics».
Ibrahimli M.B.S., Doctoral student at Odlar Yurdu University, Republic of Azerbaijan, Baku.
Ilicheva E.V., Candidate of Pedagogical Sciences, Associate Professor of the Department of Service, Nizhny Novgorod State University of Engineering and Economics.
Jia Pengling, Candidate of Philological Sciences, Guangxi University of Science and Technology, China.
Katsiuba O.P., WF «Veles», CEO.
Khamidullina N.V., Candidate of Technical Sciences. Don State Technical University (DSTU), Rostov-on-Don.
Kong Haoyu, Master. Lomonosov Moscow State University.
Kuzmina K.A., Graduate student, St. Petersburg State Economic University.
Lazarenko D.Yu., Candidate of Technical Sciences, Associate Professor, Kuban State Technological University, Krasnodar.
Li Changhao, Lomonosov Moscow State University.
Liu Yubing, Master. Higher School of Cultural Policy and Management in the Humanities (faculty) “Producing and Management in Culture”, Lomonosov Moscow State University.
Liu Wenting, Master. Lomonosov Moscow State University.
Li Yubo, Far Eastern Federal University, School of Economics and Management.
Lynda Djellal, PhD student. Russian University of Peoples' Friendship.
Mazko E.A., Student. Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.
Nazarova M.A., Senior Lecturer, Department of Service, State Budgetary Educational Institution of Higher Education, Nizhny Novgorod State University of Engineering and Economics.
Nie Shuman, Bachelor 4 years. Far Eastern Federal University.
Opatskikh A.N., Candidate of Technical Sciences. Rostov State Transport University (RSTU), Rostov-on-Don.
Pei Xiaomeng, Bachelor. Higher School of Public Administration Personnel Administration, Lomonosov Moscow State University.
Safonov G.D., Student. Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.
Shevtsov V.V., Doctor of Economics, Professor, Kuban State Agrarian University named after I.T. Trubilin, Krasnodar.
Sirazetdinov E.R., Postgraduate Student, Kazan Cooperative Institute, Republic of Tatarstan, Kazan.
Smirnova A.A., Senior Lecturer at the Department of Service Nizhny Novgorod State University of Engineering and Economics.
Teplovodsky M.N., Scientific supervisor. Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation.
Ternovaya L.O., Doctor of Historical Sciences, Professor, Moscow Automobile and Road Construction State Technical University.
Yan Nuoshan, Master. Moscow School of Economics, Lomonosov Moscow State University.
Zanin S.S., Master's degree. Russian Presidential Academy of National Economy and Public Administration.
Zhao Yao, Master, Relations St. Petersburg State University.
Zvereva V.V., Master's student. State University of Management.