Editorial Council
Chief Editor:
Ryabova E.I., Candidate of Political Sciences, head of the scientific and political project "Almanac Crimea" of the publishing center "Etnosocium", developer and teacher of advanced training courses for civil servants in the city of Sevastopol. Practicing lawyer, specialist in labor and service disputes.
Deputy Chief Editor:
Halimbekov Kh.Z., Doctor of Economics, professor, international expert.
Kondrashihin A.B., Doctor of Economics, Professor, Department of Economics and Management, Institute of Economics and Law (Branch) “Academy of Labour and Social Relations” in Sevastopol.
Academic Council:
Abdulaeva Z.L., Candidate of Economic Sciences, Associate Professor, Deputy Head of the Department of Applied Informatics in Jurisprudence, Dagestan State Technical University.
Abramov V.L., Doctor of Economic Sciences, Professor. Chief Researcher of the Russian Federation Government Institute for International Economic Research of the Financial University.
Abramova O.D., Doctor of Political Sciences, Candidate of Economic Sciences, Professor. Russian Presidential Academy of National Economy and Public Administration.
Bolotskih E.G., Honored Member of the Russian Academy of Arts, Honored Artist of the Russian Federation, Member of the Russian Union of Artists, the Moscow Union of Artists, the Creative Union of Artists of Russia, the International Art Foundation, Professor of the Design Department of the Russian State University of Art and Design.
Fotina L.V., Doctor of Economic Sciences, Professor.
Honali Kurbonzoda, Doctor of Historical Sciences. Professor, Rector of the “National Institute of professional development and training of educators”, Tajikistan.
Kantaeva O.V., Doctor of Economic Sciences, Certified Auditor of the Russian Federation, General Director of “Lyudmila” Audit firm.
Larina T.V., Candidate of Economic Sciences, Deputy Head of the economic development department in Sevastopol.
Martinkin A.V., Candidate of Historical Sciences, Director of the Center for Political and Ethnic Confessional Studies at the Moscow State University in Sevastopol, Head Department of History and International Relations, Associate Professor of the Department of Foreign Languages of the Branch of Moscow State University in Sevastopol.
Mikhaylenko A.N., Doctor of Political Sciences, Professor, State Counselor of the Russian Federation of the 3rd class.
Murashko S.F., Professor. Honored Worker of Higher Professional Education of the Russian Federation, Professor of the Department of Russian and Foreign Languages, Moscow Academy of the Investigative Committee of the Russian Federation.
Naumova G.R., Doctor of Historical Sciences, Professor, Lomonosov Moscow State University. Member of the Academy of Economic Philosophy.
Nosov V.V., Doctor of Economic Sciences, Associate Professor, Professor.
Sanzheeva L.V., Doctor of Cultural Studies, Associate Professor, Professor of the Department of Ethnoculturology of the Russian State Pedagogical Herzen University.
Stas’kov N.V., Doctor of Political Sciences, Expert.
Vodolackiy V.P., Doctor of Social Sciences, Deputy of the State Duma of the Russian Federation, Supreme Ataman of the Union of Cossacks of Russia and abroad Warriors, Cossack General.
Yanuskina V.V., Candidate of Law, Lecturer of the department of jurisprudence and practical jurisprudence, Institute of Social Sciences of the Russian Presidential Academy of National Economy and Public Administration.
International block:
In Jui, People’s Republic of China, Far Eastern Federal University.
Verezubova T.A., Doctor of Economics, Professor, Head of the Department of Finance, Educational Establishment "Belarusian State Economic University", Minsk, Republic of Belarus.
Wang Haiyan, Candidate of Economic Sciences. Senior Researcher, Deputy Head of the Center for Central Asian Studies, Center for Russian Studies, Institute of International Relations and Regional Development and the Institute for the Study of the SCO East China Pedagogical University.
Content
|
Regional and international studies
|
|
| Ivanovskaya Z.V., Padalko V.V., Nikitin E.N. Nuclear energy development strategies in China: historical, foreign economic and internal factors and their features | 13 |
| Saygina A.D., Malikov M.I. Sharing economics – analysis of domestic and foreign experience, determination of development prospects in the Russian Federation | 33 |
| Davydkin A.A. State financial resources of a constituent entity of the Russian Federation: theory, analysis, regulation | 46 |
| Meng Fanyu Corporate digitalization: the informational nature and reconstruction of asset valuation theory | 55 |
| Tolmachev I.V. The quality of workers’ working life: review of foreign literature | 59 |
| Zhao Liang A study on optimizing the training model for foreign trade personnel in Chinese (Xinjiang) higher education institutions from the perspective of demand for personnel in the field of digital trade | 64 |
|
Current issues of economics and innovation
|
|
| Kondrashihin A.B. Patent work as a factor in international economic integration for the regio | 82 |
| Shevtsov V.V., Savina A.S. Reengineering of purchase activities in an agricultural organization | 92 |
| Pavlenkov M.N. Monitoring as a key tool for maintaining economic security | 99 |
| Konnov D.V. Current trends in the development of autotourism | 105 |
| Lavrinenko V.S., Korobkina M.A. HR policy as a personnel management tool | 112 |
| Petrova A.E., Yakovlev V.A. Fire safety in Russia: damage assessment and prospects for financial support development | 121 |
| Plachkaitene I.M. Distributed electronics manufacturing logistics: characteristics of reintegration and value chain development | 129 |
| Ponomareva T.N., Grigorieva L.I. The impact of the Ai design studio on the socioeconomic development of the village | 140 |
| Bogdanova N.I. Methodology for prioritizing airport infrastructure development projects | 150 |
| Gadzhimuradova L.A., Vagabova D.S. Digitalization and innovative technologies in the economy as the basis for progress | 160 |
| Galimova A.D. Assessment of sustainable development of an energy company based on an adapted ESG rating methodology | 171 |
| Grafova T.O., Kononov A.N. Logistics autonomy of marketplaces in the last mile of E-commerce: an empirical aspect | 180 |
| Gribkova E.Y. Key features of innovative dynamics | 191 |
| Safin R.R. Analysis of the organizational and technical level of construction production in the republic of Tatarstan | 199 |
| Semikin D.V., Orlov V.D., Rogacheva K.A. Using a cluster approach to develop the tourism industry in the Volgograd region | 211 |
| Slepchenko A.V. Business models of modern advertising: trends of digitalization | 218 |
| Stepanov G.R. Quality management of veterinary services in the context of the development of the service sector economy | 224 |
| Tkach D.N. Some aspects of retail development in the context of digital trends | 233 |
| Filippov S.V. Features of marketing activities of commercial enterprises | 239 |
|
Abstracts
|
260
|
|
Authors
|
275
|
Abstracts
Ivanovskaya Z.V.
Padalko V.V.
Nikitin E.N.
Nuclear energy development strategies in China: historical, foreign economic and internal factors and their features
Today, China has become a full-fledged competitor in the peaceful atom market, showing high rates of technological development. Nuclear energy plays a crucial role in ensuring economic growth and energy transition in the People's Republic of China. In the context of the global trend of reducing dependence on fossil fuels and decarbonization, China has chosen nuclear energy as one of the key pillars of its energy strategy. In these circumstances, the analysis of the influence of external economic factors, in particular the Belt and Road initiative, on the formation and implementation of the Chinese nuclear doctrine is of particular importance. The article analyzes the historical, external economic and internal factors influencing the development of nuclear energy in China. The article highlights the key trends in the development of nuclear energy in China throughout its historical development, and presents the results of a SWOT and PEST analysis of the current strategy. As a result of the research, the stages of the historical development of nuclear energy in China have been identified, the impact of foreign economic activity, research centers and government plans on the development of nuclear energy in China has been assessed, and key catalysts for a rapid leap in the development of nuclear energy in China have been identified. In conclusion, the characteristics of the strategy for the development of nuclear energy in China at the current stage are presented.
Key words: nuclear energy, energy transition, Belt and Road initiative, China, economic growth.
Saygina A.D.
Malikov M.I.
Sharing economics – analysis of domestic and foreign experience, determination of development prospects in the Russian Federation
The article examines the historical context of the emergence and definition of the sharing economy, analyzes the Russian, European and American experience, using the SWOT analysis method, the prospects for the development of the sharing economy in the Russian Federation are ranked in terms of the importance of their influence as a driver of the transformation of the consumer market in the country.
Key words: sharing-economics, consumer economics, transformation of the demand market, shared consumption.
Davydkin A.A.
State financial resources of a constituent entity of the Russian Federation: theory, analysis, regulation
The paper presents an analysis of the system of state financial resources of the Krasnodar Territory. The principles of the distribution of budgetary powers between the federal center and the subjects of the Russian Federation, as well as the specifics of the formation and use of financial resources in the regional budget system are considered. Based on statistical data for 2023-2024, the structure of budget revenues of the Krasnodar Territory has been revealed. Tax revenues account for 67.92% of total revenues, with the largest share taken by personal income tax (25.86%), corporate income tax (22.06%) and corporate property tax (13.57%). The key characteristics of the regional budget system are identified: a high degree of financial independence, a well-developed system of inter-budgetary relations and active participation in federal targeted programs. The mechanisms of budget regulation and modern changes in the regulatory framework are considered. The article suggests measures to optimize the budget process, such as strengthening control over tax revenues and reducing arrears on payments to the budget system.
Key words: state financial resources, fiscal federalism, Krasnodar Territory, inter-budgetary relations, tax revenues, budget system, regional finance, budget process.
Meng Fanyu
Corporate digitalization: the informational nature and reconstruction of asset valuation theory
The article explores the information essence of the digital transformation of enterprises and its impact on asset valuation within the framework of pricing theory. It is shown that digitalization is changing the mechanisms of generation, improving the quality and changing the transmission of information, contributing to the transition from risk compensation to a multidimensional cost assessment. Based on data from Chinese companies, a three-dimensional model (data quality, transparency of information, technological potential) is proposed, which forms the theoretical basis for asset valuation in the digital economy.
Key words: enterprise digitization, information nature, asset pricing theory, data assets, value reconstruction.
Tolmachev I.V.
The quality of workers' working life: review of foreign literature
Work plays an important role in people's lives and can have a negative impact on their personal life if it is not a source of satisfaction. In recent years, we have been hearing more and more about the quality of an employee's working life (QWL), and the quality of life at work has become a key issue for both employers and employees. The introduction of the QWL approach seems important, even inevitable, for companies because of all that it can bring to the organization and because of all the transformations that it can allow. The main goal of this approach is to link the improvement of working conditions and the efficiency of the company in terms of results. This approach should align and meet the expectations of employees, while meeting the expectations of employers.
Key words: work, social and labor relations, working life, quality of working life, staff, employees.
Zhao Liang
A study on optimizing the training model for foreign trade personnel in Chinese (Xinjiang) higher education institutions from the perspective of demand for personnel in the field of digital trade
Against the backdrop of “Digital China” development and digital cooperation under the Belt and Road Initiative, China (Xinjiang) urgently requires composite digital trade talents proficient in foreign languages and data tools while familiar with the Central Asian market, given its role as a digital trade hub for Central Asia and Russian-speaking regions. However, the current foreign language education model in higher education institutions for economic and trade disciplines lags significantly, resulting in a pronounced mismatch between talent supply and demand. This paper examines foreign language programs in economics and trade at Xinjiang universities, integrating findings from local digital trade enterprises' talent needs surveys. It analyzes the disconnect between existing training models and market demands, then constructs a digital trade-oriented talent cultivation system tailored to Xinjiang's regional characteristics. This framework addresses six dimensions: training objectives, curriculum design, teaching methodologies, practical platforms, faculty development, and evaluation mechanisms. The approach aims to align universities with regional development needs while providing reference points for the digital transformation of foreign language programs at frontier institutions.
Key words: Digital commerce, talent needs, Xinjiang universities, business and economic foreign languages, optimization of training models.
Kondrashihin A.B.
Patent work as a factor in international economic integration for the region
New trends and strategies for international economic integration (IEI), modern methods and tools for establishing international economic cooperation, emerging geopolitical realities, and the objectives of international cooperation in scientific and technical fields determine the content of work in the scientific and intellectual aspects of existence. The results of intellectual activity (RIA) can ensure social progress, employment, and the effective management of productive forces (PF) systems in regions and countries. Economic transformations affecting many parts of the global economy are accelerating structural shifts and providing new trends across a wide range of issues, including economic specialization and the international division of labor, financial markets and labor migration, and technology trade, where people remain the primary value and intellectual labor is the driving force of change.
Key words: region, integration, patent work, international economy, economic factors.
Shevtsov V.V.
Savina A.S.
Reengineering of purchase activities in an agricultural organization
This article discusses the reengineering of processes in the direction of procurement activities in an agricultural organization. The concept of business process reengineering as an economic category is revealed, the general representation of the business process is revealed in detail. The risks associated with the introduction of reengineering in agricultural organizations are described and explained in detail, as well as ways to minimize them are proposed. Examples of successful implementation of reengineering are considered on the experience of Rassvet LLC and in the context of the practice of the grain complex of the Southern Federal District. As a practical application of reengineering, we propose the design of a new business process in Rassvet JSC, Ust-Labinsk, in particular, the automation of procurement activities using an ERP system. An assessment of the economic efficiency of the project was carried out, and forecast values before the implementation of the project and after its implementation were presented. In conclusion, the conclusions reflecting the need for monitoring and analysis of the results obtained after the integration of the reengineering project are presented.
Key words: economy, agribusiness, agriculture, uncertainty, market, reengineering, procurement.
Pavlenkov M.N.
Monitoring as a key tool for maintaining economic security
This paper explores the significance and functions of monitoring in maintaining the economic security of Russia and its constituent entities. It delves into the content, objectives, and directions of monitoring as an effective information and analytical system. The paper examines its structural components (federal, sectoral, and regional levels), key indicators, and threshold criteria that indicate the occurrence of risks. The focus is on the methodological approaches to monitoring, which encompass the stages of data collection, analysis, forecasting, and management. The article also discusses the classification of threats by their importance and the basic conditions for creating an effective monitoring system.
Key words: economic stability, monitoring system, territorial development, limit indicators, risks, forecasting, state assessment, indicators, and management measures.
Konnov D.V.
Current trends in the development of autotourism
Autotourism, or automobile tourism, is a promising and actively developing direction of the travel industry. The increased incomes of the population and the reduction in the cost of cars, as well as the construction of roads and the reduction of visa restrictions have led to the fact that people began to travel actively, often choosing their own car as a means of transportation. The article considers some factors that determine the development of this type of tourism.
Key words: car, travel, autotourism, development, accessibility, factors.
Lavrinenko V.S.
Korobkina M.A.
HR policy as a personnel management tool
The article is devoted to the study of personnel policy as a strategic tool for human resource management in modern organizations. It reveals its essence, main goals, and key functions, including recruitment, adaptation, development, motivation, and employee retention. Special attention is given to different types of personnel policies – open, closed, active, and passive–and their impact on company performance. The role of personnel policy in shaping corporate culture, increasing labor productivity, and strengthening employee loyalty is examined. A separate focus is placed on the implementation of the Key Performance Indicator (KPI) system as a tool for employee evaluation and motivation. It is emphasized that a well-designed personnel policy contributes to building a stable professional team and ensures long-term competitive advantages in the labor market.
Key words: personnel policy, personnel management, motivation, employee selection, professional development, staff retention, KPI, efficiency, corporate culture, strategic management.
Petrova A.E.
Yakovlev V.A.
Fire safety in Russia: damage assessment and prospects for financial support development
The article presents a comprehensive analysis of fire safety issues in Russia. The study covers statistical data on the number of fires, human casualties, and material damage for the first half of 2025. The relevance of the study is due to the continued high rate of fires and their significant economic damage. The purpose of this work is to analyze the damage caused by fires and the existing system of fire safety financing in the Russian Federation, as well as to develop proposals for improving fire safety.
Key words: fire, fire safety, Russian Federation, damage, analysis, finance, methodology, security system.
Plachkaitene I.M.
Distributed electronics manufacturing logistics: characteristics of reintegration and value chain development
In this article, the author analyzes the factors and conditions of the current configuration of the logistics system of production and distribution cooperation in the global semiconductor industry. The combination and dynamics of these factors have created a system of preconditions and bottlenecks, making the destabilization of the market supply system only a matter of time.
Based on the study's findings, the author defines the current system of production and distribution cooperation in the electronics industry as a complex, multi-tiered organization that has, over the past 25–30 years, incorporated features of both «globalization» and «specialization». The study shows that their logistical interconnectivity and the relationships and algorithms that have developed within it are extremely sensitive to changes in the operational order. While the COVID-19 pandemic, trade restrictions, and sanctions have stimulated the process of regionalization, any directive pressure, as exemplified by the United States and the new approaches announced by President Trump, could undermine the stability of this complex configuration.
Key words: value chain, logistics, globalization, deglobalization, risks, diversification, supply chain, electronic components, market sustainability.
Ponomareva T.N.
Grigorieva L.I.
The impact of the Ai design studio on the socioeconomic development of the village
This article examines the impact of the Ai design studio on the economic and social development of the village of Kharbala in the Verkhnevilyuysky District of Yakutia. It focuses on its role in preserving local culture, engaging youth, and developing creative industries. Key challenges facing rural areas are highlighted, including a shortage of skilled personnel, poor infrastructure accessibility, and a declining educational environment. Successful strategies for integrating cultural projects into the local community are described, contributing to increased social solidarity and raising awareness of regional issues. The research findings are useful for professionals working on the sustainable development of regions and municipalities, particularly in the areas of cultural policy and economic planning.
Key words: rural settlement, culture, creative studio, sociocultural environment, folk art, child rearing, social planning, regional economy.
Bogdanova N.I.
Methodology for prioritizing airport infrastructure development projects
This article presents the results of a study on the prioritization of airport infrastructure development projects. It presents a methodology for prioritizing airport infrastructure development projects based on a comprehensive analysis of the strategic importance of the business process and the potential of its resource boundary. The strategic importance of processes is determined by the parameters of reliability, effectiveness, efficiency and customer satisfaction, and is also identified by synchronizing goals based on logical analysis and expert assessments. Resource frontier potential, included as a priority setting element, is considered as infrastructure development potential and reflects the state of resources. A mathematical model of resource frontier potential allows for assessing the gap between the current and target resource states, identifying the need for changes and optimization.
Key words: project prioritization, airport infrastructure, development, process management, airport business processes.
Gadzhimuradova L.A.
Vagabova D.S.
Digitalization and innovative technologies in the economy as the basis for progress
In the context of rapid global transformation, the digital economy and innovative technologies are becoming key determinants of national progress, shaping the trajectories of economic growth, social mobility, and geopolitical competitiveness. This article provides a comprehensive analysis of the role of digitalization and innovative technologies as a fundamental basis for development and shaping a holistic understanding of the strategic importance of digitalization for ensuring sustainable economic growth and improving the quality of life in the Russian Federation. The study covers the current state of digital maturity in the domestic economy, identifies the main problems and challenges that Russia faces on its way to building a sovereign and high-tech digital environment, and offers comprehensive solutions. Special attention is given to the practical aspects of innovation implementation, supported by relevant statistical data and real-life examples from Russian companies.
Key words: digitalization, innovative technologies, economic progress, digital economy, digital transformation, cybersecurity, human capital, public policy, and efficiency.
Galimova A.D.
Assessment of sustainable development of an energy company based on an adapted ESG rating methodology
This article investigates a mechanism for enhancing the effectiveness of internal corporate social responsibility (CSR) as an element of sustainable development in energy companies, utilizing an adapted ESG rating methodology. The research aims to develop this mechanism for improving internal CSR as a key element of sustainable development based on the adapted ESG methodology. A comprehensive assessment of JSC "Setevaya Kompaniya" was conducted across environmental (E), social (S), and governance (G) pillars. The results indicate an average level of sustainable development (ESG score = 0.51), revealing problematic areas such as deficiencies in climate change adaptation, human rights issues, and management transparency. Based on the analysis, a set of practical measures is proposed, including the establishment of a dedicated sustainable development unit, enhanced reporting practices, and adjustments to the investment strategy.
Key words: sustainable development, ESG rating, corporate social responsibility (CSR), energy company, non-financial reporting.
Grafova T.O.
Kononov A.N.
Logistics autonomy of marketplaces in the last mile of E-commerce: an empirical aspect
This article examines the problematic aspects of the current development of e-commerce logistics in Russia amid growing pressure from marketplaces, which are not only expanding their presence in e-commerce but also increasing their market autonomy in online delivery logistics by aggressively developing their own networks of order pickup points and last-mile logistics services. This increases pressure on traditional logistics operators in a market where the bankruptcy of PickPoint and the sale of the unprofitable Boxberry to Yandex reflect a growing institutional imbalance in the last mile of e-commerce logistics. Analysis shows that large marketplaces are increasing their logistics autonomy, which increases the risks of independent e-commerce logistics services, reducing the overall cost effectiveness and profitability of logistics outsourcing services.
The redistribution of the online market and the unprofitability of individual platforms (Ozon, Yandex) may limit consolidation processes in last-mile logistics, which is becoming a bottleneck in the online import ecosystem. The authors believe this increases the risks of transport and logistics services in the context of the high penetration of omnichannel and D2C models in the domestic e-commerce market.
Key words: logistics, last mile, e-commerce, marketplace, delivery service, consolidation, logistics service, outsourcing.
Gribkova E.Y.
Key features of innovative dynamics
The article examines the innovative dynamics, the author identifies the continuous, purposeful and coevolutionary process of transformation of the structure of the regional economic system, based on the generation, diffusion and effective development of technological, product, organizational and marketing innovations. This process leads to a change in technological dominants, an increase in aggregate factor productivity, a complication of economic relations and the formation of new, sustainable competitive advantages. This is not a static state, but rather a process characterized by the speed, intensity, vector, and scale of change. The key difference between innovation dynamics and the simple introduction of innovations is its systemic and cumulative effect: each subsequent innovation builds on the previous ones, changing and enriching the technological, institutional and cognitive environment of the region, which, in turn, creates prerequisites for the emergence of new innovations and generates positive feedback.
Key words: innovation dynamics, innovation processes, key characteristics, regional system, and economic structure.
Safin R.R.
Analysis of the organizational and technical level of construction production in the republic of Tatarstan
The purpose of this study is a comprehensive analysis of the organizational and technical level of construction production in the Republic of Tatarstan, using the example of three of the region's largest construction companies. In conducting this research, the author applied the following methods of scientific inquiry: methods of economic and statistical analysis, coefficient analysis, comparative method, and expert assessment method. The author analyzed indicators of technical equipment, the level of work mechanization, labor productivity, and the efficiency of using fixed assets for the period 2022-2025. The main results of the study showed uneven development of the organizational and technical potential of the analyzed companies, while a positive trend in the introduction of digital technologies and modern construction management methods was identified. The conclusions drawn by the author in the course of the study indicate the need for further modernization of the production base and improvement of personnel qualifications to ensure the competitiveness of construction enterprises in the region.
Key words: organizational and technical level, construction production, technical equipment, labor productivity, construction mechanization, Republic of Tatarstan, production efficiency, digitalization of construction.
Semikin D.V.
Orlov V.D.
Rogacheva K.A.
Using a cluster approach to develop the tourism industry in the Volgograd region
In order to understand the development of the regional economy in the context of implementing a cluster approach, it is important to identify new areas of development that allow for the identification of the existing potential of society, production, and the educational complex of the region. The dynamic changes in the economy and socio-economic life of society have led to the need for modernization and adaptation of the regional economy to the new realities of increased competition. This article attempts to analyze current trends in economic development and identify the main areas of development for economic clusters that take into account the competitive advantages of the territory. The idea of state support for economic clustering as a basic condition for increasing the competitiveness of our country's economy has been formulated.
Key words: economic clustering, economic development, regional competitiveness, innovative development of the territory, and socio-economic development strategy.
Slepchenko A.V.
Business models of modern advertising: trends of digitalization
The article deals with topical issues of digital advertising development as a modern business model of advertising promotion of goods and services. The global trends that caused the process of digitalization of advertising communications and the transition towards digital media are highlighted. The role of traditional advertising and the prospects of using its methods in the conditions of total digitalization are noted. The conclusion is made about the further development of digital methods of advertising communications and the continuation of the use of certain traditional methods.
Key words: communications, advertising, promotion, digitalization, trends, business model, traditional advertising.
Stepanov G.R.
Quality management of veterinary services in the context of the development of the service sector economy
This article discusses the issues of quality management of veterinary services in the context of the development of the service sector economy. Veterinary services are considered as an object of quality management, for which an analysis of the specifics of veterinary services was carried out, key factors influencing the formation and perception of their quality were identified. Given the increased competition with the continued increase in the number of pets, as well as the changing attitude of owners towards their pets, it is the quality of service that is becoming a key factor in the sustainable development of the industry. At the same time, it is impossible to ensure stable quality without the introduction and application of a quality management system. The article substantiates the need to move from a situational approach to systematic quality management of veterinary services, for which an industrial model of quality management of veterinary services was proposed, including standardization of processes, improvement of the personnel training system, the introduction of clinic certification and accreditation of doctors, the development of self-regulation and feedback mechanisms.
Key words: quality of services, veterinary services, quality management, industrial model of quality management, standardization of veterinary services, accreditation of veterinarians, self-regulation, competitiveness.
Tkach D.N.
Some aspects of retail development in the context of digital trends
Digital technologies have become a fundamental element for all industries, but retail is facing a number of challenges that have brought them to the fore. The industry has undergone changes under the influence of a number of factors, including the growth of e—commerce and omnichannel, changing customer behavior and hyperpersonalization, as well as the growing complexity of the supply chain - all accelerated due to the pandemic. These changes have increased the pressure on retailers' profits: over the past five years, margins have been shrinking by two to three percentage points per year, or even by as much as five to six percentage points, depending on the vertical. The article discusses some aspects of the development of the retail trade and its corresponding business models in the conditions of digitalization of the trading business.
Key words: trade, retail, retail trade, business model, digitalization, trends.
Filippov S.V.
Features of marketing activities of commercial enterprises
The article considers the specific features of the marketing activities of commercial enterprises, marketing objectives, the sequence of the marketing management process, indicators for assessing the external environment and internal capabilities of the enterprise, the specifics of the formation of a product range, pricing policy, product distribution, and demand stimulation systems.
Key words: marketing activity, management, external and internal environment, pricing policy, product distribution system, sales promotion, marketing plan.
Authors
Bogdanova N.I., Senior Lecturer. St. Petersburg University of Civil Aviation, Saint Petersburg.
Davydkin A.A., Graduate student. Moscow Finance and Law University.
Filippov S.V., Candidate of Economic Sciences, Associate Professor of the Department of Natural Sciences, Information Technology and Management, Kamensk Technological Institute (branch) of the South-Russian State Polytechnical University named after M.I. Platov.
Gadzhimuradova L.A., PhD in Economics, Associate Professor of the Department of Financial and Economic Disciplines at the Dagestan State University of National Economy, Makhachkala. SPIN-code: 8690-1228
Galimova A.D., Postgraduate Student, Department of «Economics and Production Organization». Kazan State Power Engineering University, Kazan. SPIN-code: 4961-6760
Grafova T.O., Doctor of Economics, Associate Professor, Head of the Department of Economics and Finance, Rostov State Transport University.
Gribkova E.Y., Postgraduate student, Moscow International University, lecturer at State Budgetary Educational Institution "Financial College" No. 35 of Moscow.
Grigorieva L.I., Postgraduate Student at the Northeastern Federal University named after M.K. Ammosov, Yakutsk.
Ivanovskaya Z.V., PhD, Associate Professor of the Department of International Business. Financial University under the Government of the Russian Federation, Moscow. SPIN-code: 8870-3018
Kondrashihin A.B., Doctor of Economics, candidate of technical sciences, master of theology, Professor, Department of Economics and Management, Institute of Economics and Law (Branch) "Academy of Labour and Social Relations" in Sevastopol, State institution - State institution - Social Fund of Russia, branch in Sevastopol.
Konnov D.V., Graduate student. Moscow International Academy.
Kononov A.N., Candidate of Economics, Associate Professor, Department of Economics and Finance, Rostov State Transport University.
Korobkina M.A., Candidate of Sciences in Sociology, Professor, Kuban State University, Krasnodar.
Lavrinenko V.S., Master’s degree. Kuban State University, Krasnodar.
Malikov M.I., Senior lecturer. Saint Petersburg State University of Economics, Saint Petersburg.
Meng Fanyu, Student. Heilongjiang University, Harbin, China.
Nikitin E.N., Master's Student. Financial University under the Government of the Russian Federation, Moscow. SPIN-code: 3688-1132
Orlov V.D., 5th year student of the Faculty of Economics Volgograd Institute of Management branch of the Russian Academy of National Economy and Public Administration.
Padalko V.V., Master's Student. Financial University under the Government of the Russian Federation, Moscow. SPIN-code: 9155-9825
Pavlenkov M.N., Doctor of Economics, Professor of the Department of Digital Economics, Lobachevsky State University of Nizhny Novgorod, Dzerzhinsk Branch, Dzerzhinsk, Nizhny Novgorod Region.
Petrova A.E., 2nd year Master's student in the specialty "Fire Safety Management" at the Department of Technosphere Safety, Mining Institute, North-Eastern Federal University, Yakutsk, Sakha Republic.
Plachkaitene I.M., Associate Professor of the Department of Economics and Finance, Federal State Budgetary Educational Institution of Higher Education Rostov State Transport University.
Ponomareva T.N., Candidate of Pedagogical Sciences, Associate Professor, North-Eastern Federal University M.K. Ammosov, Yakutsk.
Rogacheva K.A., 4th year student of the Faculty of Economics, Department of Economic Security, Volgograd Institute of Management – branch of the Russian Presidential Academy of National Economy and Public Administration.
Safin R.R., Postgraduate student, Institution of Higher Education “University of Management “TISBI” (Tatar Institute for Business Promotion), Kazan.
Savina A.S., Student, Kuban State Agrarian University named after I.T. Trubilin.
Saygina A.D., Student. Saint Petersburg State University of Economics, Saint Petersburg.
Semikin D.V., Candidate of Geographical Sciences, Associate Professor. Associate Professor of the Department of Economics and Finance Volgograd Institute of Management Branch of the Russian Academy of National Economy and Public Administration.
Shevtsov V.V., Doctor of Economics, Professor of the Department of Institutional Economics and Investment Management, Kuban State Agrarian University named after I.T. Trubilin.
Slepchenko A.V., Graduate student. Moscow International Academy.
Stepanov G.R., Postgraduate student. Autonomous non-profit organization of higher education "Moscow University "Synergy"". SPIN-code: 2108-0957
Tkach D.N., Graduate student. Moscow International Academy.
Tolmachev I.V., Graduate student, Moscow International Academy.
Vagabova D.S., PhD in Economics, Associate Professor of the Department of Financial and Economic Disciplines at the Dagestan State University of National Economy, Makhachkala. SPIN-code: 9134-5226
Yakovlev V.A., Senior Lecturer, Department of Technosphere Safety, Mining Institute, North-Eastern Federal University, Yakutsk, Sakha Republic.
Zhao Liang, Doctor of Economics, Associate Professor. Xinjiang University of Finance and Economics. Institute of East European and Central Asian Studies, Chinese Academy of Social Sciences.