Etnosocium №3 (141) 2020

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Content

 
COUNCIL OF INTERNATIONAL RELATIONSHIP
 
Mikhaylova N.V., Voronovskaya P.I. Current aspects of political consulting in Russia
9
Baykhanov I.B. Problems of the development of an elitivistic paradigm
18
 
ACTUAL PROBLEMS OF MODERN SOCIETY
 
Peter Shpeko, Gryaznova V.N. State personnel policy as the basis for achieving the development goals of the Russian Federation in modern conditions
27
Ternovaya L.O. People die for metal: the metallic taste of geopolitics
37
 
REGIONAL STUDY
 
Rybakov S.V. Image portrait of Yekaterinburg against the background of history and geography
48
 
INTERNATIONAL RELATIONSHIPS
 
Bajora A.F. Social-cultural integration of gagauz people in moldovan society (part two)
59
Demidova E.N. Style of Political Role's Performance on the Example of Mao Zedong
65
Shchuplenkov O.V., Shchuplenkov N.O. Replacement Migration Policy in Germany
68
 
REVIEW
 
Bormotova T.M., Danakin N.S. Famous Trademarks: From Social Foundations to Social Implications
80
Ryabova E.I. Gender Equality: The Way to Matriarchy or the Triumph of Justice
82
 
Abstracts
 
90
Authors
99
Requirements to materials submitted to the international publishing house "Etnosocium"
101

 

 

ADVISOR
Belousov A.P.,  Doctor of Economic Sciences, Professor, Assistant to the President of the Russian Federation on Economic Issues.
 
CHIEF EDITOR
Ryabova E.L.,  Doctor of Political Sciences, Candidate of Social Sciences, Professor.
 
 
EDITORIAL BOARD
 
LEADING RUSSIAN SCIENTISTS
Ozerov V.A., Candidate of Legal Sciences, Representative public authority of the Khabarovsk region, Deputy of the Khabarovsk Region.
Zorin V.U., Doctor of Political Sciences, Professor, member of the Council for Interethnic Relations of the President of the Russian Federation, Deputy Director of the Institute of Ethnology and Anthropology of the Russian Academy of Sciences, member of the Public Council of the Russian Federal Migration Service.
Mikhailov V.A., Doctor of Historical Sciences, Professor, Honored worker of science of Russia, head of the Department of political analysis and management of the Russian Presidential Academy of National Economy and Public Administration, member of the Council for Interethnic Relations of the President of the Russian Federation.
Boltenkova L.F., Doctor of Legal Sciences, Professor, State Advisor of the 1st class.
Mihailova N.V., Professor of the Department of Political Analysis and Management PFUR, Doctor of Political Sciences.
Mikhaylenko A.N., Professor of International security and Russian foreign policy chair at the Department of national security, Institute of law and national security, Russian Presidential Academy of National Economy and Public Administration, Doctor of Political Sciences, Professor.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Vlasov V.I., Doctor of Legal Sciences, Professor of The Russian Presidential Academy of National Economy and Public Administration, State Advisor of the 3rd class.
Gaiduk V.V., Doctor of Political Sciences, Candidate of Law, Professor, Department of Philosophy and Political Science of the Bashkir State University, expert of the Russian society of political scientists.
Staskov N.V., Doctor of Political Sciences, military and political expert, Lieutenant-General.
Letunovsky P.V., Doctor of Political Sciences, Candidate of Historical Sciences, head of the department of Humanitarian, Social and Economic Disciplines of the Russian Federation Armed Forces Army Air Defense Military Academy named after the Marshal of the Soviet Union A.M. Vassilevsky.
Ignatov I.S., Candidate of Political Sciences, senior advisor of justice.
Nechiporenko V.S., Doctor of Historical Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ponomarenko B.T., Honoured worker of higher education, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ilarionova T.S., Doctor of Philosophical Sciences, Professor of The Russian Presidential Academy of National Economy and Public Administration, General Director of the Institute of energy of knowledge.
Kondrashihin A.B., Economic Sciences, Professor, Professor of Economics and Management of the Academy of Labour and Social Relations, Sevastopol.
Fotina L.V., Doctor of Economic Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration, State Advisor of the 2nd class.
Abramov V.L., Doctor of Economic Sciences, Professor, Chief Researcher of the Research Center of International Economic Relations in the Financial University under the Government of the Russian Federation, Professor of the Department of «State regulation of the economy», the International Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration, the Academy of Natural Sciences.
Bakharev V.V., Doctor of Sociological Sciences, Professor of The Belgorod State University.
Danakin N.S., Doctor of Sociological Sciences, Professor of The Belgorod State Technological University.
Nikonov A.V., Doctor of Historical Sciences, Professor, State Councellor of the 1st class, the Lomonosov Moscow State University.
Remarchuk V.N., Dean of the Faculty of Social and Humanitarian Sciences», The Bauman University, Doctor of Philosophical Sciences, Professor.
Bormotova T.M., Doctor of Sociology, All-Russian Scientific Research Institute of the Russian Interior Ministry, Chief Researcher at the Research Center №1.
 
INTERNATIONAL COMPOSITION
Don Anselmo Santos, Doctor of Political Sciences, Professor, Madrid.
Dobrov P.V., Doctor of Historical Sciences, Professor, Academician, member of the Presidium of the Ukrainian Academy of Historical Sciences, Dean of the Historical Faculty of Donetsk National University, Honored worker of education of Ukraine.
Biryukov S.V., Doctor of Political Sciences, Professor, School of advanced international and area studies at the East China Normal University (ECNU) (Shanghai, China).
Solonin K.Y., Doctor of Philosophy, Professor of St. Petersburg State University, Professor of the Institute of Chinese classics, Chinese People’s University. Beijing.
Maurizio Negri, President of the Union of folklorists of Italy, Member of the United Nations Educational Scientific and Cultural Organization (UNESCO).
Horhe Marti Martinez, Ambassador. Extraordinary and Plenipotentiary Ambassador.
Graeme Stowers, Political scientist, expert, UK.
Gulzar Ibrahimova, Doctor of Political Sciences. Professor of the Omer Khalisdemir University, Department of Political Science and International Relations, Faculty of Economic and Administrative Sciences. Turkiye Cumhuriyeti.
Hikmet Koras, Professor of the Omer Khalisdemir University. Turkiye Cumhuriyeti.

 

 

 

Abstract
Mikhaylova N.V.
Voronovskaya P.I.
Current aspects of political consulting in Russia

The article discusses the current problems of political consulting in Russia. The study analyzes the sphere of political consulting in Russia, which allowed us to highlight a number of characteristic features. The political consulting in the article is analyzed in historical retrospect to highlight its unique specific features. The special professional skills required for Russian political consultants are identified. The study also highlights the main obstacles to the successful development of political consulting in Russia. The activity of political consulting in the context of young Russian democracy is analyzed.

Keywords: political consulting, political consultant, election process, party in power.

 
Baykhanov I.B.
Problems of the development of an elitivistic paradigm

The author seeks to consider the formation and functioning of modern Russian elites from a methodological perspective. The historical continuity of elitogenesis is associated with the presence of both general principles for the formation of a separate social group that has access to power and the emergence of fundamentally new forms of education for the Russian elite. In modern conditions, according to the author, there is a forced period of transition to the stage of elitogenicity.

Keywords: elitology, elitological paradigm, egalitarian paradigm, elitogenesis, marginalization, proto-elite community, meritocracy, meditocracy.

 
Peter Shpeko
Gryaznova V.N.
State personnel policy as the basis for achieving the development goals of the Russian Federation in modern conditions

The article is devoted to determining the nature and characteristics of the state personnel policy in modern conditions. The importance of an effective state strategy in the formation, rational use, relevance and development of the human potential of society in the digital economy is emphasized.

Keywords: state personnel policy, national projects, digital economy, personnel competences in the digital economy.

 
Ternovaya L.O.
People die for metal: the metallic taste of geopolitics

The article analyzes the poorly studied side of the geopolitical assessment of the potential of states and the role of their leaders, which is one of the first civilization indication systems associated with metals in the history of mankind. Metallic characteristics appeared in geopolitical vocabulary as the list of metals that mankind possessed expanded. Despite the availability of people of the XXI century. almost all the elements of the periodic system of chemical elements, to assess the role of certain politicians and the meanings of specific historical periods, the metals that people recognized in the ancient period are still used. This indicates the archetypal nature of geopolitical thinking, the presence of a desire to confirm both ideologically and materially such a picture of the world in which the state would feel maximum geopolitical comfort.

Keywords: geopolitics, world economy, history, symbols, metals, statesmen.

 
Rybakov S.V.
Image portrait of Yekaterinburg against the background of history and geography

The article reveals the role and significance of image characteristics in the socio-economic and cultural development of modern cities, defines the tasks of branding technologies, and names their target audience. It is shown that the tourist attractiveness of territories depends to a large extent on the activation of historical artifacts. On the example of Yekaterinburg, the potential of using geographical and cultural-historical factors is revealed, and the reserves in branding this city are noted.

Keywords: image, brand, branding technologies, Yekaterinburg, tourist attraction, historical artifacts, Peter I, Catherine I.

 
Bajora A.F.
Social-cultural integration of gagauz people in moldovan society (part two)

This study is based on the works of international scholars on cultural identity and sociocultural integration, such as Erik Erikson, Peter Dahlgren, A. Touraine, R. Redfield, R. Linton, M. Herskowitz, I. Goffmann, A. Schütz, M. Bennet, A. Farnham, S. Bochner, G. Triandis, J. Berry and consists of two parts. Each part is a logical continuation of the study: the legislative framework, the strategy, the protection and promotion of the integration of ethnolinguistic groups from the moment the Republic of Moldova was formed to this day. The article gives an assessment and main conclusions on the ongoing cooperation between the Government of the Republic of Moldova and international organizations on solving the problems of integration of the Gagauz people and actions to provide them wide territorial autonomy.

Keywords: The Republic of Moldova, Gagauz people, cultural identity and sociocultural integration, protection and promotion of the integration of ethnolinguistic groups, people's right to self-determination and territorial autonomy.

 
Demidova E.N.
Style of Political Role's Performance on the Example of Mao Zedong

Studying of political leadership for the purpose of creating a typology, main aspects of the each type, discovering causes of the incorrect decisions, constructing a model of the effective leader is a relevant academic field. The given article is dedicated to examination of one of the four political leadership's types through the prism of M. Hermann's classification on the example of Mao Zedong. In the article is examined the style of political role's performance, giving consideration to the fact, that acting in difficult historical circumstances, Mao Zedong demonstrated the whole spectrum of leadership traits and gained a complex of authorities which allowed him to concentrate a considerable amount of political power in his hands. The author comments upon peculiar to Mao Zedong eloquence which empowered him to influent masses. In addition, the article scrutinizes Mao Zedong's promotion of his own political program of actions and vision to achieve goals in the course of forming socialism with Chinese characteristic qualities. The author demonstrates that in his style of leader's role performance Mao Zedong belonged to the Crusader type of leadership inasmuch as he offered China a new national idea. Besides, in the article is mentioned that Mao Zedong as a political leader possessed exceptionable charisma which enabled him to force ideas which were not compatible with Chinese realities into the mass conscious and, by doing that, provided himself an extensive social support from hundred millions citizens of RPC who trusted the political reader with realization of ideas which were entirely extraneous to their interests.

Keywords: political leaders, carriers of the power, statesmen, functions of the leader, influence of leaders.

 
Shchuplenkov O.V.
Shchuplenkov N.O.
Replacement Migration Policy in Germany

The article discusses the economic and social aspect of the German migration policy at the present stage. The contradictory nature of the adaptation of migrants to German society is emphasized. Germany has a peculiar, historically developed experience in relations between the state and the faiths represented in the country: they are settled at the level of official agreements. Immigration law governs relations between new arrivals and indigenous peoples. The socio-political problems facing the country require new approaches to their solution, and Germany is ready to solve them.

Keywords: demography; integration; islam; migration; politics; shelter; work force.

 
Bormotova T.M.
Danakin N.S.
Famous Trademarks: From Social Foundations to Social Implications

Monograph Batykova I.V. on the topic: “Well-known trademarks: from social grounds to social consequences” is an independent scientific and qualification work, makes a certain contribution to the development of the theory of the organization of activities related to well-known trademarks, from the point of view of the social characteristics of this kind of designations, as well as problems , emerging in the practice of sociological examination, has practical value, contains elements of scientific novelty, meets the basic requirements, it is recommended to print.

Keywords: Trademarks, design, society, society, state, development, contribution to development, press, requirements, expertise, consequences.

 
Ryabova E.I.
Gender Equality: The Way to Matriarchy or the Triumph of Justice

Gender equality: the path to matriarchy or the triumph of justice (response to L. Ternova’s monograph “Gender Sociology: Women's Movement in Answers to the“ Women's Question // M.: INFRA-M, 2020)

Gender issues are increasingly attracting the attention of a wider circle of specialists. At the same time, gender sociology remains a peculiar core of all such studies. This is determined by the inclusion of gender in one of the components of the essence of the historical movement of society.

Keywords: social reality, gender, gender equality, employment, mass movements.

 
 
 
AUTHORS
Bajora A.F., Doctoral Postgraduate, Department of Global Studies, Shanghai University.
Baykhanov I.B., Candidate of Political Sciences, Expert.
Bormotova T.M., Doctor of Sociology, Leading Researcher. All-Russian Research Institute of the Ministry of Internal Affairs of the Russian Federation.
Danakin N.S., Doctor of Sociological Sciences, Professor of the Department of Sociology and Management, Belgorod Shukhov State Technological University.
Demidova E.N., PhD in Philosophical Sciences, Associate Professor of international relations, Peter the Great St. Petersburg Polytechnic University.
Gryaznova V.N., Candidate of Sociological Sciences, Associate Professor, Department of Public Service and Personnel Policy, Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration.
Mikhaylova N.V., Doctor of Political Sciences, Professor of Peoples’ Friendship University of Russia, Department of political analysis and management.
Peter Shpeko, Graduate of the master's program “Public Service and Personnel Policy”, Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration.
Ryabova E.I., 2nd Class Lawyer, Candidate of Political Sciences, Associate Professor of the Department of theoretical and public law courses, Institute of Economics and Law (affiliate) educational institutions of higher education unions «Academy of Labor and Social Relations» in Sevastopol.
Rybakov S.V., Doctor of historical Sciences, Professor of the Department of Russian history at the Ural Federal University (Yekaterinburg).
Shchuplenkov N.O., Associate Professor of history, law and social sciences, Stavropol State Pedagogical Institute.
Shchuplenkov O.V., Associate Professor of history, law and social sciences, Stavropol State Pedagogical Institute.
Ternovaya L.O., Doctor of Historical Sciences, Professor (The Moscow Automobile and Road Construction University).
Voronovskaya P.I., 4th year student, Department of political analysis and management of Peoples’ Friendship University of Russia.