Etnosocium №8 (170) 2022

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Content

 
COUNCIL OF INTERNATIONAL RELATIONSHIP. DISCUSSION FORUM
 
Ponomarenko B.T., Kaprina S.O. State personnel policy as a factor of sustainable socio-economic development
9
 
ACTUAL PROBLEMS OF MODERN SOCIETY
 
Galaganova S.G. Linguistic and cultural aspects of the "Great Narrative"
14
 
INTERNATIONAL RELATIONSHIPS
 
Bryndina G.V., Bryndina M.E., Davidenko Ya.O. The concept of postmodernism in territorial branding
25
 
INTERNATIONAL RELATIONSHIPSstrong>
 
Li Xu, Ma Chuan, Cao Yingting A study of the policy of service for the elderly in modern China – on the example of Shanghai
33
Lomova O.E. Formation of a stereotypical image of Germany in the context of the history of Russian-German relations
48
Mulyadi Ahmad Elements of bonapartism and neopatrimonialism in the structure of the political regime of Charles de Gaulle in France
59
Akhmedova Saida Aydin kyzy The impact of western sanctions on Azerbaijani–Russian relations
72
 
REVIEW
 
Zhang Xiaoling The new authoritive encyclopedia of Chinese tea culture in modern China
81
Mihailova N.V. Political Islam: Reformism as a Possible Response to the Challenge of Radicalism
91
Zhang Xiaoling Review on «Introduction to Chinese tea culture» — the newest tea culture tutorial for Chinese university students
95
 
MANAGEMENT
 
Trofimova N.N. Strategic planning as the inevitability of modern management: meaning, features, importance and limitations
106
 
Abstracts
 
114
Authors
126
Requirements to materials submitted to the international publishing house "Etnosocium"
129

 

 

CHIEF EDITOR
Ryabova E.L.,  Doctor of Political Sciences, Candidate of Social Sciences, Professor.
 
 
EDITORIAL BOARD
 
LEADING RUSSIAN SCIENTISTS
Ozerov V.A., Candidate of Legal Sciences, Representative public authority of the Khabarovsk region.
Zorin V.U., Doctor of Political Sciences, Professor, Member of the Council for Interethnic Relations under the President of the Russian Federation, Member of the Civic Chamber of the Russian Federation, Chief Researcher of the Center for Scientific Cooperation with Public Organizations, Mass Media and Government Authorities of the IEA named after N.N. Miklukho-Maclay RAS.
Mikhailov V.A., Doctor of Historical Sciences, Professor, Honored worker of science of Russia, head of the Department of national and federal relations of the Russian Presidential Academy of National Economy and Public Administration, member of the Council for Interethnic Relations of the President of the Russian Federation.
Boltenkova L.F., Doctor of Legal Sciences, Professor, State Advisor of the 1st class.
Mihailova N.V., Professor of the Department of Political Analysis and Management PFUR, Doctor of Political Sciences.
Mikhaylenko A.N., Professor of International security and Russian foreign policy chair at the Department of national security, Institute of law and national security, Russian Presidential Academy of National Economy and Public Administration, Doctor of Political Sciences, Professor.
Ternovaya L.O., Doctor of Historical Sciences, Professor MADI (The Moscow Automobile and Road Construction University).
Staskov N.V., Doctor of Political Sciences, military and political expert, Lieutenant-General.
Letunovsky P.V., Doctor of Political Sciences, Candidate of Historical Sciences, head of the department of Humanitarian, Social and Economic Disciplines of the Russian Federation Armed Forces Army Air Defense Military Academy named after the Marshal of the Soviet Union A.M. Vassilevsky.
Ignatov I.S., Candidate of Political Sciences, senior advisor of justice.
Nechiporenko V.S., Doctor of Historical Sciences, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ponomarenko B.T., Honoured worker of higher education, Professor of the Russian Presidential Academy of National Economy and Public Administration.
Ilarionova T.S., Doctor of Philosophical Sciences, Professor of The Russian Presidential Academy of National Economy and Public Administration, General Director of the Institute of energy of knowledge.
Bakharev V.V., Doctor of Sociological Sciences, Professor of The Belgorod State University.
Danakin N.S., Doctor of Sociological Sciences, Professor of The Belgorod State Technological University.
Nikonov A.V., Doctor of Historical Sciences, Professor, State Councellor of the 1st class, the Lomonosov Moscow State University.
Remarchuk V.N., Dean of the Faculty of Social and Humanitarian Sciences», The Bauman University, Doctor of Philosophical Sciences, Professor.
Bormotova T.M., Doctor of Sociology, All-Russian Scientific Research Institute of the Russian Interior Ministry, Chief Researcher at the Research Center №1.
Yudin V.I., Doctor of Political Sciences, international expert.
 
INTERNATIONAL COMPOSITION
Don Anselmo Santos, Doctor of Political Sciences, Professor, Madrid.
Biryukov S.V., Doctor of Political Sciences, Professor, School of advanced international and area studies at the East China Normal University (ECNU) (Shanghai, China).
Solonin K.Y., Doctor of Philosophy, Professor of St. Petersburg State University, Professor of the Institute of Chinese classics, Chinese People’s University. Beijing.
Maurizio Negri, President of the Union of folklorists of Italy, Member of the United Nations Educational Scientific and Cultural Organization (UNESCO).
Horhe Marti Martinez, Ambassador. Extraordinary and Plenipotentiary Ambassador.
Graeme Stowers, Political scientist, expert, UK.
Gulzar Ibrahimova, Doctor of Political Sciences. Professor of the Omer Khalisdemir University, Department of Political Science and International Relations, Faculty of Economic and Administrative Sciences. Turkiye Cumhuriyeti.
Hikmet Koras, Professor of the Omer Khalisdemir University. Turkiye Cumhuriyeti.

 

 

 

Abstract
Ponomarenko B.T.
Kaprina S.O.
State personnel policy as a factor of sustainable socio-economic development

The article considers the actual problems of the strategy of the state personnel policy, acting as a factor of sustainable socio-economic development of the Russian society and the state. The process of institutionalization of public administration and its effectiveness is characterized.

Keywords: personnel policy, personnel management, public service, personnel reserve, efficiency of socio-economic development, public administration development.

 
Galaganova S.G.
Linguistic and cultural aspects of the "Great Narrative"

Klaus Schwab's and Thierry Malleret's “The Great Narrative”, announced as “the second manifest of the Great Reset”, is taken here as an object for semantic analysis. Linguistic and cultural approach to the main concepts of “the digital discourse” enabled to reveal evident discrepancy between their external meanings and internal senses. “The Great Narrative” is thus treated as a sense-building prospect, aimed at the “digital mind” shaping.

Keywords: Great Narrative, narration, Great Reset, Klaus Schwab, Thierry Malleret, sense-building concepts, digital economics, digital government, digital mind, diffused digital religion, artificial intelligence, new locality, global localization.

 
Bryndina G.V.
Bryndina M.E.
Davidenko Ya.O.
The concept of postmodernism in territorial branding

The article considers territorial branding in the perspective of the worldview concept and the design essence of postmodernism. Characteristics of the main parameters and methods of postmodernism are given. The possibility of using the artistic methods of postmodernism in the technology of territorial branding is analyzed.

Keywords: territorial branding, postmodernism, identity, project culture.

 
Li Xu
Ma Chuan
Cao Yingting
A study of the policy of service for the elderly in modern China – on the example of Shanghai

In order to cope with the serious problem of population aging, an elderly care structure was created in Shanghai with a community service for elderly care at home as the main service, and an administrative service as an additional one. The elderly are provided with daily care services, medical care, health care, social assistance and moral care. Services for the care of the elderly at home have achieved some results over more than a decade of practice, however, there are still problems and shortcomings. As a result, it is necessary to increase capital investments, improve policy coherence, improve the skills of service teams, improve the evaluation mechanism for starting activities, and further promote the development of a community service for caring for the elderly at home.

Keywords: aging, care for the elderly at home, community.

 
Lomova O.E.
Formation of a stereotypical image of Germany in the context of the history of Russian-German relations

The article is devoted to the study of the evolution and stereotyping of Russian ideas about Germany and the German national character that took place at different stages of historical, cultural, economic and other contacts between these two countries. In the history of Russian-German relations periods can be distinguished that have had a special impact on the formation of a stereotypical view of Germany in the Russian collective consciousness and caused its further modification. In the case of the interaction of cultures stereotypes are always present, once formed, they do not disappear and do not reappear, but only change under the influence of the historical context, differently highlighting certain features of the stereotypical national portrait.

Keywords: stereotype, ethno-cultural stereotype, intercultural communication, Germany, national picture of the world.

 
Mulyadi Ahmad
Elements of bonapartism and neopatrimonialism in the structure of the political regime of Charles de Gaulle in France

The Charles de Gaulle regime is the first political regime of the Fifth French Republic. Formally, it was a democratic regime, but de facto its manifestations were closely related to certain authoritarian methods and forms of political governance/mentality. They can be traced in the political process of the French government during its presidency from 1958 to 1969. The first is well known as Bonapartism, a model of authoritarian rule created and practiced by Napoleon Bonaparte (Napoleon I) following the Great French Revolution, and then implemented by Louis-Napoleon Bonaparte (Napoleon II) in the 18th century. The second is neopatrimonialism, the concept of political domination based on a combination of traditional and rational-bureaucratic types of political domination, theoretically justified by Max Weber in the first half of the 20th century and implemented within the framework of many "hybrid" regimes that existed in the last century.

Subject. Manifestations of the phenomena of Bonapartism and neopatrimonialism in the structure of the political regime created by President Ch. de Gaulle in the initial period of the existence of the Fifth Republic in France. The main problem of the study is that the above-mentioned manifestations of bonapartism and neopatrimonialism objectively contradicted the formally democratic political structure of France.

Goals. Consideration of the specifics of the policy and power-management practices of Ch. de Gaulle during his presidency in the initial period of the existence of the Fifth Republic in their relation to the phenomena of bonapartism and neopatrimonialism.

Methodology. In the process of considering the influence of the phenomena of Bonapartism and neopatrimonialism on the political process and state-building within the framework of the de Gaulle regime, methods of historical, systemic, structural-functional and comparative analysis were used.

Results. Bonapartism and neopatrimonialism are two models of authoritarian rule that manifested themselves in the political process under the regime of Charles de Gaulle during the initial period of the existence of the Fifth Republic. The most characteristic manifestations of bonapartism that existed under the de Gaulle regime are strong executive power, personalization of power, strong military influence and a strong tradition of plebiscite. Equally marked are the manifestations of neopatrimonialism during the existence of the Charles de Gaulle regime. One of such manifestations is the full stimulation of civic loyalty and a subordinate political culture, as well as the desire to take care of the political system and to limit the independence of the actors of the latter.

Keywords: Charles de Gaulle, the Fifth Republic, bonapartism, neopatrimonialism, authoritarianism, democracy.

 
Akhmedova Saida Aydin kyzy
The impact of western sanctions on Azerbaijani–Russian relations

The article characterizes Russian-Azerbaijani relations, analyzes the trend towards the development and strengthening of various ties. The development of foreign policy relations between countries after the second Karabakh war. The trends formed on the basis of economic and political sanctions imposed by Western countries against Russia are analyzed. An assessment is given of the potential opportunities for mutually beneficial cooperation in the economic sphere. The economic potential of Azerbaijan is revealed to increase export-import opportunities in the context of the use of transport and logistics infrastructure. The current realities associated with the deepening of the Ukrainian-Russian conflict are analyzed and an assessment is made of the potential opportunities for international transport and logistics communications operating in Azerbaijan.

Keywords: conflict, Azerbaijan, Russia, Ukraine, national interest, foreign policy, economic, transport and logistics hub, strategic partnership.

 
Zhang Xiaoling
The new authoritive encyclopedia of Chinese tea culture in modern China

Through the book The Science of Chinese Tea Culture, Chinese and foreign readers will gain a whole new perspective on Chinese tea and traditional culture from a variety of angles. This book is also an educational and reference manual containing theoretical, scientific, popular science and practical materials. Immediately after its publication, the book attracted the attention of Chinese and foreign researchers in the field of tea culture.

Keywords: Regional studies of China, pedagogical practice, educational reform, teaching staff, moral education.

 
Mihailova N.V.
Political Islam: Reformism as a Possible Response to the Challenge of Radicalism

Monograph S.V. Biryukov "Political Islam: Reformism as a Possible Response to the Challenge of Radicalism" is devoted to a topical issue for Russian political science.

Keywords: Islam, religion, society, development, reformism, science.

 
Zhang Xiaoling
Review on «Introduction to Chinese tea culture» — the newest tea culture tutorial for Chinese university students

In China, the term "tea culture" came into use in the 1980s. The term "tea culture" was officially approved as a new concept in the early 1990s. The "science of tea culture", being a product of the natural and social sciences, is the brainchild of the 21st century. In short, tea culture is a complex discipline that studies the cultural phenomena created by humans through the development, production, and consumption of tea.

Keywords: culture, ceremony, tea, Chinese tea ceremony, development, fundamentals.

 
Trofimova N.N.
Strategic planning as the inevitability of modern management: meaning, features, importance and limitations

The modern management system is based on the strategic response of enterprises to the changing environment, the active use of the internal potential of the enterprise in order to take into account these changes. Innovations should be part of the company's development strategy, and not a response to the actions of competitors, which often leads enterprises to bankruptcy.

Thus, the use of management tools adequate to the modern conditions of the socio-economic system in which the public enterprise operates will ensure the improvement of the enterprise management process to achieve its effective development. This article discusses the issues of strategic management, in particular strategic planning, and its beneficial effect on overall business efficiency.

Keywords: management, strategy, strategic planning, innovation, management development, efficiency, innovation.

 
 
 
AUTHORS
Akhmedova Saida Aydin kyzy, Graduate student. Diplomatic Academy of the Russian Foreign Ministry. Department of Political Science and Political Philosophy.
Bryndina G.V., Candidate of Cultural Studies, Associate Professor of the Department of Philosophy and Social Sciences, St. Petersburg State Fire Service of the Ministry of Emergency Situations.
Bryndina M.E., St. Petersburg State University.
Cao Yingting, Student of the Institute of Foreign Languages of the East China University of Political Science and Law.
Davidenko Ya.O., St. Petersburg State University.
Galaganova S.G., Candidate of Philosophical Sciences, Associate Professor. Bauman Moscow State Technical University, Department of Information Analysis and Political Technologies.
Li Xu, Associate Professor at the Institute of Marxism of the East China University of Political Science and Law.
Lomova O.E., Candidate of Philological Sciences, Associate Professor, Department of German Philology, Institute of Philology, Journalism and Intercultural Communication, South Federal University.
Ma Chuan, Associate Professor at the Institute of Marxism of the East China University of Political Science and Law.
Mihailova N.V., Professor of the Department of Political Analysis and Management, Doctor of Political Sciences. Peoples' Friendship University of Russia.
Mulyadi Ahmad, Postgraduate student of the Department of Political Sciences of Tomsk State University.
Kaprina S.O., Master of Management, Deputy Head of Department, Department of Organization of Medical Care of the Ministry of Health of Russia.
Ponomarenko B.T., Doctor of Historical Sciences, Professor of the Department of Personnel Management, The Russian Presidential Academy of National Economy and Public Administration.
Trofimova N.N., Candidate of Economic Sciences, Associate Professor. Saint-Petersburg State University of Aerospace Instrumentation.
Zhang Xiaoling, Doctor of Humanities, Associate Professor of the Institute of Languages and Culture (Institute of International Exchanges), Shanghai Political and Law University.