Culture of world №6 2016


Culture of world
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Human rights
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Kalinina K.V. The rights and freedoms of indigenous peoples of the North, Siberia and Far East: theoretical and methodological foundations
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4
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Galaganova S.G. Proteus of world decay: Konstantin Leontiev on nationalism and national cultures
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14
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Hainickaya E.A. The reflection of Orthodox culture in the women’s monastic tradition of Amur River Region
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22
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International relationships
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Gilina L.V. Advertising as a Neologism-oriented discourse: a Study of Advertising English and German Languages
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30
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Ahmedova Sevinj Osman gyzy The concept of “family” in lexical-semantic and phraseological systems of the English and Azerbaijan languages
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36
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Chjan Vei The peculiarity of the SCO and its constituents information
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45
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Philosophy of culture
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Ternovaya L.O. Political messages of the monuments dedicated to students
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66
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Annotations
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77
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Authors
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80
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Konstantin Leontiev’s ideas, formerly subtle and provocative, tend to become inspiring in the 21th century. Nationalist movements and attitudes, grounded on ethnic cleavages, are described in his works as fundamentally interlocked with unification cultural trends. Thus they are argued to work as global “high humes” in favor of cosmopolitism and New World Order.
Keywords: Konstantin Leontiev, culture, national culture, nationalism, ethnos, ethnic nationalism, cosmopolitism, capitalism, Money Civilization, National Idea.
This article is dedicated to the modern tradition of monasticism with Amur Region convents as an example. The article outlines the main stages of the history of convents and their lifestyle features, the main functions and mission of convents. The author denotes the main problems, which the convents of the region face nowadays in their way of formation.
Keywords: the traditions of the Orthodox Culture, degree of monkhood, Amur region, Bogorodichno-Albazinsky St. Nicholas Monastery, Tyndensky Pokrovsky convents, Petropavloskiy convents in Khabarovsk Territory, Diocesan convents of St. Innocent, Metropolitan of Moscow in the JAR.
The article is dedicated to the study of neologisms in advertising in English and German discourse. The primary aim of the research was to single out the main tendencies of the use of neologisms in modern authentic English and German advertisements; to find out common features and distinctions between them. The typical features of the advertising discourse on different levels were studied using the examples taken from English and German advertising. With the help of the classification suggested by John Algeo the most productive patterns of coining new words were singled out. In advertising English those are compounding, affixation, abbreviations and clippings; while German copywriters rely on affixation and borrowings. For that purpose more than twenty English and ten German printed magazines of different types were analyzed, including women-oriented magazines. It goes without saying that the results of the research contribute to the formation of cultural awareness of not only students but also linguists and may be used in teaching English and German in the classroom of intermediate and advanced learners of the language.
Keywords: advertise, advertisement, neology, neologism, discourse, linguistics, the English language, the German language, modern world, mass media, global, language and culture, commercial, technological revolution, compounding, affixation, abbreviation, clipping, productive patterns, neology-prone spheres, cultural artifacts, language levels (syntactic, stylistic, lexical, grammatical and phonetic), advertising discourse.
The article deals with the English and Azerbaijan languages. The verbalization of the concept of “family” in the lexical-semantic and phraseological systems of the English language is in the centre of the author’s attention. The semantic structure of the word family, set phrases, idioms as well as proverbs with the word are analyzed. The analysis reveals the essential features of the concept of “family” in the native English speaker’s consciousness. Lexical-semantic, phraseological and paremiological material involved in the study revealed such features as “reticence”, “parents”, “children”, “relaxation”, “space”, “love”, “ access to outsider”, “genetics”, “consent /coexist,” “spot / flaw”, “lack of choice / predetermination”, “poverty = a lot of children.”
Keywords: concept, notion, family, linguistic picture of the world, mentality, considerable sign.
Understanding that the future depends not only on the present, but also on the past, increases the importance of the memory politics and actions for the conservation of the sculptural signs of memory. In recent decades, the nomenclature of monuments has been enriched with objects reflecting different professions and activities. Monuments dedicated to students appeared. Despite the fact that they do not belong to the masterpieces of monumental art, such memorials have a significant social and political meaning.
Keywords: monumental propaganda, politics of memory, monuments-symbols, students.


